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Kia launches 11-seater passenger car, 1-ton pickup in Pakistan

That's a family van. Unfortunately, most people with large families won't be able to afford it and those who can have generally smaller families or more than one cars/suv's.

what kind of customer are they aiming at?
 
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Its a competitive price , taxation is very high on CC basis , 3.3 L engine will consume more fuel this will be a issue for family utility but for corporate sector will be a good attraction ,
 
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To be able to sell a car under a million everything will need to be made in Pakistan from scratch with Pakistani raw materials. Any imported components with USD-PKR parity at 160 is not going to make it.

We need good car under a 1 million price tag... that's a huge segment.
At Rs 4 million an 11-seater will squarely aimed at either very large families or transporters i.e. APV section. But for a family it may not be so useful since it will stayed parked most of the time..
We had a Toyota Hiace High Roof version for the family travels but for the most part of the year, it stay parked so we sold it.
 
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Lets hope its Not Kia Motors, India which will export it in future :D . It has started its manufacturing in A.P. by investing a billion dollars.

KIA is now considered a class here.

http://www.kia-motors.in/web/html/india/IndiaPlant.jsp

2 THINGS
1) In this CAT there is no competition.
2) They launched it to be in market and people talking about them.

The real gamechangers are RIO and Sportage
BTW they priced there products really good.

RIO is Katchra. No one like it here.

Only Model we like here is Cerato which unfortunately i am not seeing in pakistan
 
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