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Karachi goes gaga over Imran Khan telephone call, in new PTI marketing ploy

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KARACHI: On a lazy Sunday, a woman was woken up by the telephone ringing at the ungodly hour of 7am.

Who could it be at this hour, she pondered as she drowsily reached for the handset. To her surprise, a husky but alluring voice – one which has been clogging the airwaves these days – was on the other end, speaking in Urdu.

“Assalam-o-Alaikum. This is Imran Khan speaking. How are you? I am coming to your city to bring everyone together on December 25 at Mazar-e-Quaid for a peace rally. I hope that you can break all the shackles and take part because at this rally we need to make the beginings of a new Pakistan. I will be waiting. Thank you.”

This recorded voice message by the Pakistan Tehreek-i-Insaf’s (PTI) chairperson Imran Khan has been waking up people across the city – much to their delight it appears.

“I was shocked to hear him,” said Saba Abid, who received the message on Sunday morning. “In the beginning, I couldn’t understand why he was calling me. I think it’s a creative way to advertise, except for the part of waking up people early in the morning.”

It seems to have worked, however, as Ariba, a teenage resident of DHA, was sufficiently convinced. “Listening to his voice message was amazing,” she gushed. “I am definitely going to his jalsa with all my friends.”

This marketing strategy was first used to invite people in Lahore before the jalsa on October 30 and the party felt it produced successful results in mobilising thousands of people. “In Karachi we decided to do the same thing because miscreants are tearing down our posters and banners,” said the party’s head in Sindh, Naeem-ul Haq. “Through Imran Khan’s personalised message, we hope to mobilise our supporters.”

The phone campaign has been going on for a week. “Around 300,000 people will be receiving the recorded messages on their PTCL landlines,” explained SM Ilyas at the PTI Karachi office. This is about half of the total number of subscribers in the city.

A Lahore company is involved in the social marketing, and anyone can call the number, 042-38375454 , to hear the message as well.

Haseeb Anwar, a resident of Gulshan-e-Iqbal, was so excited to hear his favourite politician’s voice, he started talking back until he realised it was a recorded message. He’ll just have to wait till Christmas to hear him live.:woot:

Published in The Express Tribune, December 20th, 2011.
 
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Even though the number mentioned is not getting you to this voice message anymore, but I'm extremely amazed at the cleverness and smartness of PTI's media team - always comes up with new ways of making people aware, and making full use of the different horizons of todays available technology. Good going...
 
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Even though the number mentioned is not getting you to this voice message anymore, but I'm extremely amazed at the cleverness and smartness of PTI's media team - always comes up with new ways of making people aware, and making full use of the different horizons of todays available technology. Good going...

others are likely to follow, especially smaller khuwaja from raiwand :laugh:
 
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I have heard this kind of thing first time in my life I never thought a phone cane be used this way nice work by PTI media team
 
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Yeah, since Ibrar-ul-Haq joined PTI, the N-league are in talks with Naseeb-o-Laal to join their party - Photocopy Machine League.

mmmuuuahahahahal..... :laugh:

seriously, it would be a great addition in N league :whistle:
 
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I have heard this kind of thing first time in my life I never thought a phone cane be used this way nice work by PTI media team

we did that in 1996 and 2002 elections as well, but these were direct calls, it costed alot of time.

cold calling strategy is new, I bet it would be very effectively, on my twitter TL females are screaming with joy as IK in the call says "I am coming to you" (mein apkay pas aa raha hon) :laugh:
 
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we did that in 1996 and 2002 elections as well, but these were direct calls, it costed alot of time.

cold calling strategy is new, I bet it would be very effectively, on my twitter TL females are screaming with joy as IK in the call says "I am coming to you" (mein apkay pas aa raha hon) :laugh:


Honestly I got cramps in my stomach. :rofl:
 
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we did that in 1996 and 2002 elections as well, but these were direct calls, it costed alot of time.

cold calling strategy is new, I bet it would be very effectively, on my twitter TL females are screaming with joy as IK in the call says "I am coming to you" (mein apkay pas aa raha hon) :laugh:

I'm 'coming' :O That could have another meaning lol

Btw calling is much more environment friendly than posters, saves paper and saves from ruining other peoples' walls
 
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Honestly I got cramps in my stomach. :rofl:

@twit from a friend...

Hai would love to hear Imran sexy khan's husky voice whispering in my ear "I am coming" lol

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lol khuda ka khof karo larkiyoooo........
 
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well I got the phone call too and here in Karachi there is so much excitement going on, Students from Karachi University, Ned, Fast,CBM, Szabist and many more will be coming to attend this grand Jalsa !!!!! :pakistan:
 
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haha @ twit



So @ImranKhanPTI called our office phone, and in our excitement to put on spkr phone @xyz HUNG UP
 
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