Irfan Baloch
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[/QUOTE]These are the exact reasons why JF-17 won't sell.
JF-17 marketing team is promoting the same aspects that killed F20 Tigershark.
PAF is trying to sell what they think is the value proposition of this product, customers buy what they think is the perceived value of the product. PAF has to align its promotion with the customer's perceived value of a fighter jet.
this is exceptionally relevant video as a hard learning in relation to the marketing of the JF-17 which is painfully flawed and has some very criminally insane pitch lines like "cheap", "affordable", 3 JF-17s for a western Jet etc.
people who have come up with such promotional pitch must be lined up and whipped until their behinds turn blue.
when it comes to the buyers of modern jet fighters, the seller has to understand that he should only market and pitch top end quality, high tech design and performance and absolute perfection exceeding expectations.
you never see Swiss watchmakers pitching affordability and cheapness their customers would run away for miles if a luxury item is sold cheap. price shouldn't even have a mention it should be an afterthought.
there is no chance that PAC will have a change of heart. from the pilots flying these jets in the airshows to the civilians at the JF17 counters in exhibitions with marketing material and the air chiefs and program directors start and finish mentioning how cheap and cost effective this jet is. the reasoning is that not every country can afford the western jets so its a cheap alternative. the problem is that it leaves very few countries , you pretty much rule out the entire middle eastern countries and the remaining countries that are left then cant buy more than a squadron and they too are looking for further discounts.