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iPhone 12 sales in China surpasses expectations with 18 million units sold in Q4 2020, report says - EconoTimes
iPhone 12s market performance exceeded expectations in China as the new Apple smartphone series reportedly sold 18 million units before the end of 2020. This follows an earlier claim that the Cupertino, California-based...
iPhone 12's market performance exceeded expectations in China as the new Apple smartphone series reportedly sold 18 million units before the end of 2020. This follows an earlier claim that the Cupertino, California-based tech giant is looking to increase iPhone shipments this year.
iPhone 12 sales reached 18 million units in China before 2020 ended
The announcement of the iPhone 12 happened a month later than usual, but it did not seem to affect how it performed in the market, at least in China. DigiTimes reported, per details from local media outlets, that Apple's newest smartphones have covered more than 20% of China's market share for the fourth quarter of 2020.
MacRumors pointed out that this shows how much influence the iPhone 12 series had on China's smartphone market. Before its announcement last October, more than 90% of the market share was distributed among the biggest Chinese smartphone makers, including Huawei, Xiaomi, Oppo, and Vivo. After Apple gained momentum in Q4 2020, that figured reportedly went down to 78%.
The favorable response iPhone 12 has seen could be attributed to Apple's overall upgrades to the smartphone series. Aside from a drastic change, the company also started its 5G adoption in this series, with all four devices in the lineup supporting the fastest mobile network available. All iPhone 12 models also shipped with OLED displays, while the Pro variants exclusively feature LiDAR scanner.
iPhones are expected to perform even better in 2021 as Apple was reportedly planning to ship up to 96 million units in the first half of the year. The overall iPhone shipment is anticipated to reach up to 230 million throughout the year.
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