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By comparing BJP to Amma you are comparing apples to oranges. I don't know if you are from TN or not.I have a different opinion on the whole Vijay issue.
Contrary to current opinion, I feel it's good for BJP.
Prior to this BJP would not stand up to people who takes shots at it. Look at other parties. They attack much worse and don't even take a step back.
People like Vijay know they can get away attacking BJP and hence they do this. Does anyone remember what Amma did to Vijay or Kamal? She brought these two to their knees.
BJP needs to attack in TN. There are crores of Hindus under siege in TN with no option. Until BJP becomes aggressive and starts attacking these fakes and take a prominent stand against them, the base is not going to go up.
TN politics don't run on facts. They run on emotions and mania. There is no point in debating facts of GST in TN. The common man does not care and most don't understand and rest don't want to. For people their heroes are never wrong.
The only way to break this halo is a full frontal attack, which BJP is rightly doing. Once Vijay & co start understanding that their positions have consequences, then, they might think twice.
Now coming to countering the film on facts, that is being done by central leadership.
Remember, one of the things we learnt from AAP is that there is nothing like bad publicity.
All the talk in TN is around BJP, which is a good thing. I know a lot of people in TN who vote for DMK because they have no other choice and most of these people are Brahmins.
Unless BJP stands up and shows that they are for these people, they are not getting their votes.
Vijay JOSEPH needed to be exposed because he made his film a political vehicle. Had he not done that BJP would have been in wrong to touch him.
But since Vijay JOSEPH made his move, BJP has no obligation to hold back.
The one thing you have to understand is that the people of TN donot essentially consider BJP as a TN party. In their minds BJP is a North Indian party.
So essentially, the same message (that of fighting back) when it comes from an insider(amma/etc) results in very different reaction when compared to when it comes from a perceived outside(bjp).
BJP first needs to be accepted as a Tamil party there before it comes on an equal footing with DMK or AIADMK. That is the fundamental difference and that is what BJP should be trying to do.