A bit of smart maneuvers would go a long way, for example there are tons of movies that come out of India. 90% are comedy/entertainment and 10% can be propaganda. make sure the balance is maintained. who wouldn't love it.
Obviously we first need to revive our cinema and as much as i have been told "Waar" isn't an overtly anti India movie where you would find anti Indian slurs and all. According to another thread on PDF which i saw a couple of days earlier there are some other movies lined up as well which is really refreshing. I do appreciate the likes of Shoaib Mansoor who did take a massive risk and proved that there is indeed a wide audience more than willing to watch good cinema.