desioptimist
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At ASCI, there are very specific guidelines. Any visual that is not likely to cause grave or widespread offence is not a cause of concern
As I said before, if there were no grave or widespread concerns with the ads, why ban them? Why set a precedent which will be awfully difficult to implement rightly in the future?
Actually the guideline is not specific, it is generic. There is no way you can figureout whether anything causes grave and widespread offfence.
It is still subjective wrt the number of complaints you are talking about.
Also, many other ads like false information are taken out, even if you receive less complaints.
Case 1: A toothepaste claims to kill germs 100 % more than competitors. They were asked to change ad as they could not support their claim. Usually your competitor complains not public.
case 2: Children care products, it is feared that they may harm babies because they dont encourage mothers milk. They are asked to specify that mother's milk is better.
End of the day, you still have somebody who has to take call. As long as the number of interventions are very few, one should not be worried about it.