VCheng
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Who is wasting rice here ? You just donate a bucket of rice to the needy, take a pic and challenge your friends to do the same. In the process you raise awareness about ALS and the poor gets his food. Way better than stupid ice bucket challenge.
Way better? Then why take a picture at all? The ice water and similar gimmicks are there to add hilarity and comic relief to encourage others. A photo while giving charity of food is pretty pointless, apart from self-promotion, perhaps.