Srinivas
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India overtakes Japan to become the world's third largest internet population at 73.9 million: ComScore
comScore in its latest report "2013 India Digital Future in Focus" has some interesting findings, says three-quarters of India's online population is under 35. Below are a few more findings that give you an idea of the Indian online population demographic.
population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses.
- Younger males and women aged 35-44 emerge as power users
- Three-quarters of Indias Online population is under 35. Males in the segment and women aged 35-44 are amongst the heaviest users
- 60 percent of web users in India visit online retail sites.
- Social Networks capture the largest percentage of consumers time in the region.
- Facebook continues to be the number one social network with a 28% increase in traffic and a reach of 86%.
- LinkedIn emerges as number two, while Pinterest and Tumblr are the fastest growing networks.
- The online video audience in India grew an astounding 27 percent in the past year, YouTube continues to be the top video property with more than 55% share.
- International publishers including Facebook, Yahoo and Dailymotion get a majority of the 54 million who watched videos.
- Local content is distributed mainly through the Youtube platform dominated by Bollywood.
India overtook Japan by adding 17.6 million users in the past year.
Females comprise 39 % of the Indian Internet population. Indian women spend less time online than men.
India overtakes Japan to become the world's third largest internet population at 73.9 million: ComScore - Sci/Tech - DNA
comScore in its latest report "2013 India Digital Future in Focus" has some interesting findings, says three-quarters of India's online population is under 35. Below are a few more findings that give you an idea of the Indian online population demographic.
population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses.
- Younger males and women aged 35-44 emerge as power users
- Three-quarters of Indias Online population is under 35. Males in the segment and women aged 35-44 are amongst the heaviest users
- 60 percent of web users in India visit online retail sites.
- Social Networks capture the largest percentage of consumers time in the region.
- Facebook continues to be the number one social network with a 28% increase in traffic and a reach of 86%.
- LinkedIn emerges as number two, while Pinterest and Tumblr are the fastest growing networks.
- The online video audience in India grew an astounding 27 percent in the past year, YouTube continues to be the top video property with more than 55% share.
- International publishers including Facebook, Yahoo and Dailymotion get a majority of the 54 million who watched videos.
- Local content is distributed mainly through the Youtube platform dominated by Bollywood.
India overtook Japan by adding 17.6 million users in the past year.
Females comprise 39 % of the Indian Internet population. Indian women spend less time online than men.
India overtakes Japan to become the world's third largest internet population at 73.9 million: ComScore - Sci/Tech - DNA