Gin ka Pakistan
SENIOR MEMBER
- Joined
- Jul 1, 2009
- Messages
- 2,949
- Reaction score
- 0
Sound of sports car engine 'arouses women'
The sound of a luxury sports car revving its engine makes women feel sexy, according to a survey.
By Chris Irvine
Published: 11:01AM BST 02 Sep 2008
A study tested men's and women's responses to the roaring engines of three luxury cars, in addition to an everyday vehicle.
The 40 participants listened to the recordings of a Maserati, a Lamborghini and a Ferrari, along with a Volkswagon Polo, before having a saliva specimen collected.
They believed loud noises, such as the revving of an engine, were likely to have an arousing effect on an individual's physiology.
By measuring levels of testosterone, a hormone which indicates arousal, the study was able to measure the car's stimulating effects.
The results found 100 per cent of female participants had a significant increase in testosterone secretion after listening to the Maserati, compared to only half for men.
Men fared better at the sound of a Lamborghini, with 60 per cent showing a testosterone increase.
Psychologist David Moxon, who conducted the study commissioned by motor insurer Hiscox, said: "We saw significant peaks, particularly in women.
"The roar of a luxury car engine does cause a primeval physiological response."
He added the sound of an average car engine actually led to a decreased level of testosterone.
Despite the global downturn, wealthy overseas car lovers have not been deterred from ordering the latest luxury models.
Car dealership HR Owen revealed last week brands such as the Ferrari Scuedria (£180,000) and the Maserati Gran Turismo (£76,000) were attracting unexpectedly strong interest.
Sound of sports car engine 'arouses women' - Telegraph
The sound of a luxury sports car revving its engine makes women feel sexy, according to a survey.
By Chris Irvine
Published: 11:01AM BST 02 Sep 2008
A study tested men's and women's responses to the roaring engines of three luxury cars, in addition to an everyday vehicle.
The 40 participants listened to the recordings of a Maserati, a Lamborghini and a Ferrari, along with a Volkswagon Polo, before having a saliva specimen collected.
They believed loud noises, such as the revving of an engine, were likely to have an arousing effect on an individual's physiology.
By measuring levels of testosterone, a hormone which indicates arousal, the study was able to measure the car's stimulating effects.
The results found 100 per cent of female participants had a significant increase in testosterone secretion after listening to the Maserati, compared to only half for men.
Men fared better at the sound of a Lamborghini, with 60 per cent showing a testosterone increase.
Psychologist David Moxon, who conducted the study commissioned by motor insurer Hiscox, said: "We saw significant peaks, particularly in women.
"The roar of a luxury car engine does cause a primeval physiological response."
He added the sound of an average car engine actually led to a decreased level of testosterone.
Despite the global downturn, wealthy overseas car lovers have not been deterred from ordering the latest luxury models.
Car dealership HR Owen revealed last week brands such as the Ferrari Scuedria (£180,000) and the Maserati Gran Turismo (£76,000) were attracting unexpectedly strong interest.
Sound of sports car engine 'arouses women' - Telegraph
