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How Murree Brewery Built A 160 Year Old Alcohol Empire In Pakistan

Funny story. All of my khala's in laws lives in London and visit quite a lot, treat her house like a hotel. One of the uncles is a famous drinker. He hides his drinks with various decorative perfume bottles. Once there was a shot sized J&B I was around 11/12 I drank a sip; I was curious. It felt like the time when I eat ilaichi or other such herbs/spices used in Pakistani cooking(they usually make me sick/vomit). So I vomited after like a minute.

Not sure if it was the alcohol or the horrible taste.

My point was I smelled an bottle of fireball(don't know exact name) rum and empty bottle smirnoff which passengers left in my car they both smell just like alcoholic perfume. So that's why I wondered if it tastes like perfume as well.

So you're saying companies adding flavors does help with bitter/unpleasant taste?

Beers/Hard seltzers usually smell like hops/grains. I could smell it on breath of drunk uber passengers (dirty lot hard to deal with).
 
Funny story. All of my khala's in laws lives in London and visit quite a lot, treat her house like a hotel. One of the uncles is a famous drinker. He hides his drinks with various decorative perfume bottles. Once there was a shot sized J&B I was around 11/12 I drank a sip; I was curious. It felt like the time when I eat ilaichi or other such herbs/spices used in Pakistani cooking(they usually make me sick/vomit). So I vomited after like a minute.

Not sure if it was the alcohol or the horrible taste.

My point was I smelled an bottle of fireball(don't know exact name) rum and empty bottle smirnoff which passengers left in my car they both smell just like alcoholic perfume. So that's why I wondered if it tastes like perfume as well.

So you're saying companies adding flavors does help with bitter/unpleasant taste?

Beers/Hard seltzers usually smell like hops/grains. I could smell it on breath of drunk uber passengers (dirty lot hard to deal with).
TBH we did not need help to reduce taste bitterness hahahaha. every alcohol taste is just another taste for us . about smelling and tasting its need some skills too . i love to smell it . flavors need to be for young kids to having taste .

look at this video for better understanding
 
@Imran Khan bro synthetic alcoholic drink smell like perfume, pretty sure taste like perfume too. Then what's the use of advertising flavors such as Smirnoff strawberry vodka, coors citrus and Murree Brewery lemon lime gin??
Not really.
and what do you mean by synthetic? Distilled?
Vodka shouldn’t taste like anything, poorly distilled has a potato glycerine tone at the end and burns. Properly distilled vodka should go down like water.
I have tasted Murree beer it was awesome.
Folks who drink can also co exist inside Pakistan land of wealth.
What foreign brand would you compare it to?
 
TBH we did not need help to reduce taste bitterness hahahaha. every alcohol taste is just another taste for us . about smelling and tasting its need some skills too . i love to smell it . flavors need to be for young kids to having taste .

look at this video for better understanding
Hehe ustad g I believe you can only get a sense of the taste if you taste it which I never will. LMAO.
 
Do pakistani muslims drink alcohol?
Not everyone. Elite class is involved in kinds of vices. Mostly liberal and less fanatical muslims drink. Again it's their choice and it's a matter between them and allah, no need to judge. It's people's life let them do what they want to do, but some people want to become Ertugrul and dictate what people wear, what they drink etc and heck even want to ride horses in lahore Cantt.
 
Not everyone. Elite class is involved in kinds of vices. Mostly liberal and less fanatical muslims drink. Again it's their choice and it's a matter between them and allah, no need to judge. It's people's life let them do what they want to do, but some people want to become Ertugrul and dictate what people wear, what they drink etc and heck even want to ride horses in lahore Cantt.
wo jo 100-100 zahreeli sharab pi ker marty hain wo elite class ke hoty hain ? :D :lol: :lol:
 

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