I've lived in rural India. The people in rural areas are more generous in their ways, they are more likely to help people. But they also have the probability to be more narrow-minded in certain issues.
The air in rural areas is just so fresh and the people are more leisurely in their ways. No hustle and bustle. A strong sense of community and people look forward to functions, melas, festivals, etc. You just feel so peaceful and relaxed in rural areas. People observe you a lot as well in rural areas. They will observe the way you talk and interact with others. People are more likely to be friendlier.
In the past few months, I haven't visited my native place but when I found this topic and started jotting down my thoughts, I feel a strong urge to visit my native place which is a rural area but is gradually transforming itself as years go by.