It's a food venture designed for diabetics but will appeal to anyone who wants to have zero-sugar low-GI versions of popular snacks. I've been working on the product range for 5-6 years now, I'm starting small here in New Zealand first then plan to begin entering overseas markets after 2-3 years. We are starting with a Blue Ocean strategy, meaning we are creating a new uncontested market space.
Our philosophy is to respect all customers beliefs and ideas, not to tell anybody what to believe or what life choices to make, and to do our best to provide options where practical for everyone we are able to. Because I designed the core recipes to be almost entirely suitable for Vegans (I'm a meat-eater myself) including no use of dairy products, I can easily adapt many recipes for international markets with varying needs.
