Doesn't matter. People wanted it, google provided it. Though in some ways its a good thing, because you can not leave children using google unsupervised. e.g, children might try to search something on google and **** might come up. Though it does not necessary has to be labelled "halal". It can be called a more child friendly google, regardless of what you call it, at least the technology is there for those who need it, and is being improved upon..
PS: Oh wait, this halalgoogle , I guess is not made by the original google, but is a more plagiarized version of it. I guess this technology would just suck...oh well.. I wont be using it though.