Going Global: Khaadi sets foot in London’s Westfield Malls

[SHAMK9]

LONDON: Pakistanis living in London may have already spotted large hoardings at two of the city’s major malls, Westfield Stratford City and Westfield London, bearing witness to the fact that the much-loved local brand Khaadi will soon be opening in UK’s capital. While there is no exact date yet, it is expected to open around December 13, well in time for Christmas shopping.

According to CEO Rehan Syed, Khaadi’s first choice for an international location was the UAE as it was closer to home, but seeing the huge Indian and Pakistani community in the UK, it felt like the right step to take. However, it is not just the desi community, but the British one at large that they want to target.

“When you go international, you need to cater to international requirements. We will keep the more ethnic, Pakistani stuff but we will also have fusion clothing,” he said.

Another factor that proves it is not just the South Asian diaspora that is being targeted is the fact that Khaadi decided not to focus on desi-central areas like Green Street, where it would have been cheaper to open a store. Instead, it went to big malls that cater to a wider market.

Khaadi already plans to open more outlets in London in the future. “We are not doing this on an ad-hoc basis, we have done our research and identified the right partners and are definitely looking at more than two stores,” said Syed. He also added that he is very excited about the initial response received on Facebook over the news of stores opening in London, saying that it is encouraging and makes him confident of the stores’ success.

According to Eloise Berry, the HR Manager for Khaadi International, they have strived to keep the branding similar so that “you know you’ve walked into a Khaadi store… It should be the same experience.”

Khaadi is also opening a store at the Pavilion in Kuala Lumpur’s on November 29.

Published in The Express Tribune, November 27th, 2013.

 

[SHAMK9]

Few images fro the Stratford city mall - Store opened just before 25th dec 2014

 

[Georgeclark]

LONDON: Pakistanis living in London may have already spotted large hoardings at two of the city’s major malls, Westfield Stratford City and Westfield London, bearing witness to the fact that the much-loved local brand Khaadi will soon be opening in UK’s capital. While there is no exact date yet, it is expected to open around December 13, well in time for Christmas shopping.

According to CEO Rehan Syed, Khaadi’s first choice for an international location was the UAE as it was closer to home, but seeing the huge Indian and Pakistani community in the UK, it felt like the right step to take. However, it is not just the desi community, but the British one at large that they want to target.

“When you go international, you need to cater to international requirements. We will keep the more ethnic, Pakistani stuff but we will also have fusion clothing,” he said.

Another factor that proves it is not just the South Asian diaspora that is being targeted is the fact that Khaadi decided not to focus on desi-central areas like Green Street, where it would have been cheaper to open a store. Instead, it went to big malls that cater to a wider market.

Khaadi already plans to open more outlets in London in the future. “We are not doing this on an ad-hoc basis, we have done our research and identified the right partners and are definitely looking at more than two stores,” said Syed. He also added that he is very excited about the initial response received on Facebook over the news of stores opening in London, saying that it is encouraging and makes him confident of the stores’ success.

According to Eloise Berry, the HR Manager for Khaadi International, they have strived to keep the branding similar so that “you know you’ve walked into a Khaadi store… It should be the same experience.”

Khaadi is also opening a store at the Pavilion in Kuala Lumpur’s on November 29.

Published in The Express Tribune, November 27th, 2013.

They have manufacturing units and is quite famous in India too Nice to see its growth

 

[SHAMK9]

They have manufacturing units and is quite famous in India too Nice to see its growth

Good to see Pakistani brands making it big

 

[rockstar08]

Congratulations to Khaadi

 

[Sneaker]

They have manufacturing units and is quite famous in India too Nice to see its growth

Khadi is a generic name used by this particular company... I think... I am not sure whether this particular comapny has any presence in india...

 

[SHAMK9]

Khadi is a generic name used by this particular company... I think... I am not sure whether this particular comapny has any presence in india...

Just checked, they don't have any presence other than online service in India but they plan on launching soon.

 

[Hyde]

What??????

I was so happy to read the news and was getting excited... thought I would leave a positive rating and wish them best of luck before reading that the article was posted in 2013 and the store opened in 2014...

Come on, I have been to Westfield Stratford City four countless times and never seen a branch of Khaadi... Is it really there? If yes then very little publicised... and if it still exists... please let me know the floor it is on/location

 

[wolfschanzze]

KHAADI is Bharatiya! Don't Copy us please.
Khadi was woven by Gandhiji!
Why are M.A.Jinnahs offspring worried about Khadi? Why because there is a economical Potential?or........?

 

[SHAMK9]

KHAADI is Bharatiya! Don't Copy us please.
Khadi was woven by Gandhiji!
Why are M.A.Jinnahs offspring worried about Khadi? Why because there is a economical Potential?or........?

pls go

 

[Areesh]

KHAADI is Bharatiya!

And you are a chutya.

 

[Georgeclark]

Khadi is a generic name used by this particular company... I think... I am not sure whether this particular comapny has any presence in india...

It also has a India specific online store

I

Just checked, they don't have any presence other than online service in India but they plan on launching soon.

Never said they had stores here!!

 

[Raheel Khan_1]

Nice to see a Pakistani brand abroad.