nForce
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Yes, I know... but the rest of the world doesn't watch Indian media nor does it watch any other neutral source (with an exception of Al Jazeera, but that's not as popular as BBC or CNN).
No worries,we are working on that too,slowly,but steadily indeed.
It seems,South Asia is going to be the priority for the moment.
Have a look at the reports::
Reliance-CBS announce new TV channels for India, S.Asia
MUMBAI (AFP) - Indian tycoon Anil Ambani's Reliance Broadcast Network Ltd and CBS Studios International announced plans Wednesday to launch three new television channels in India and South Asia.
The English-language channels, dedicated to general entertainment, youth and women, are due to go live in October and will be available in India as well as Pakistan, Bangladesh, Nepal, Bhutan, Sri Lanka and the Maldives.
The companies declined to give specific financial details of the tie-up, but said each would have a 50 percent stake in the joint venture, designed to tap into India's fast-growing television market.
International media and entertainment firms including Time Warner, Disney, News Corp., Sony and Viacom have been expanding their presence in India in recent years, with customised programmes for niche urban audiences.
Tarun Katial, chief executive of Reliance Broadcast Network, described the deal -- the company's first foray into television broadcasting -- as a "landmark moment".
"We see great opportunity in the Indian television industry which projects a high growth rate," Katial said in a joint statement issued in Mumbai.
Armando Nunez, president of CBS Studios International, added that the venture was an "exciting alliance with potential for amazing synergies and new opportunities in one of the world's most dynamic business and media markets".
Reliance Broadcast Network is part of the giant Anil Dhirubhai Ambani Group, which has interests in radio, marketing, advertising, mobile and Internet sectors.
CBS Studios International is part of the CBS Corporation and supplies content around the world from CBS television and film units.
Programmes for these channels will be tailored to match the tastes and sensibilities of increasingly wealthy urban Indians, where special-interest subjects like lifestyle, travel, health and electronics are much in demand.
The new BIG CBS Prime is being billed as a "premium English general entertainment channel". BIG CBS Spark will cater to the youth market and BIG CBS Love for women. Both are being claimed as firsts for the market.
The firms said their joint venture could in future include the launch of Hindi and other regional language channels.
Television is the largest sector of India's media and entertainment world, and was worth 257 billion rupees (5.5 billion dollars) in 2009 with nearly 500 million viewers, according to an industry report by auditors KPMG.
"There is space for specialised channels in India but content will be critical," said Aashish Upganlawar, media analyst at brokerage firm Spark Capital, told AFP from the southern city of Chennai.
CBS content highlighted in the joint venture announcement includes the popular police drama "Hawaii Five-0", which first aired in the late 1960s but has recently been remade, plus crime shows such as "NCIS" and "CSI".
"America's Next Top Model" and "Entertainment Tonight", which are already available on some Indian channels, will also be included, the companies' statement said.
Analysts predict that the Indian television industry will grow by 15.2 percent by 2014 to 521 billion rupees.
India is poised to become the world's largest DTH (direct-to-home) satellite pay TV market by 2012, overtaking the United States, with a projected 35 million subscribers, the companies said in the statement.
This is marketing via proxy.....works the same way,in which Indian motor company sells its products in Pakistan without really having its own base there..........