Ford Motor to shut down both manufacturing plants in India

[Imran Khan]

Ford Motor to shut down both manufacturing plants in India
Mirror Now | 09 Sep 2021, 04:37 PM IST




With close to $2 billion accumulated loss and falling volumes, US carmaker Ford Motor Company's Indian subsidiary held a town hall for its employees to announce its plan to curtail manufacturing operations in India. The decision will impact over 4000 employees as Ford will cease to be a mass-market brand in the country.

Ford Motor to shut down both manufacturing plants in India

With close to $2 billion accumulated loss and falling volumes, US carmaker Ford Motor Company's Indian subsidiary held a town hall for its employees to announce its plan to curtail manufacturing operations in India. The decision will impact over 4000 employees as Ford will cease to be a...

economictimes.indiatimes.com

 

[SirHatesALot]

I expected them to shut it in 2019

 

[Jugger]

Ford has shut down production of all hatchbacks and sedans.
They are only focusing on their bread and butter pickup trucks and future electric joint ventures..!!
They have already lost the way….. their winding up of operations in India was inevitable.

 

[Kamikaze Pilot]

Both Ford and Hyundai came in 1996 to India.

Today Hyundai sells 4.71 lakh cars annually & have 18% market share while Ford sells just 48,000 cars with 1.8% market share.

Hyundai keeps on innovating its product offering while Ford keeps on pushing defective, outdated models in Indian market.

90% customer are in a range of 5-15 lac. Maruti is king because it has around 12 models in this range, while Hyundai also has 7 models in this range. Middle class needs a value for money car.

Hyundai utilising full Plant capacity while Ford invested heavily in new Plant at Sanand when its Chennai Plant running at just 30% capacity, major dent to its bottom line, besides poor marketing, slower product offerings etc.

US auto makers treated India as their manufacturing hub of out dated technology. All their plants are made using the refurbished equipment. It's sad but true that they treated Indian market as third world market with no respect for Indian consumers. India gave them good lesson.

Ford failed to understand the requirements of customers. After Eco Sport, they didn't launch any model. They are unnecessarily blaming Government policies for their own failure. If policies of Government were so bad, how come Hyundai and Kia gained so much market share?

Moreover Ford had highly expensive spare parts and service and quality certainly didn’t match the price, very unaffordable

Source: Internet

 

[Wood]

Ford used to export cars from the Chennai plant. This development is not as insignificant as many Indian posters make it to be. While I agree that Ford's presence in India has been on the decline for a while now, their departure will still be a shock for 2000 or so employees who still work in the factory. Hope that the provincial government in TN will be able to attract new manufactures with a focus on export.

 

[INS_Vikrant]

They are unnecessarily blaming Government policies for their own failure.

They can't blame anyone else apart from them if most of their competitors are flourishing in the same market

 

[El Sidd]

They can't blame anyone else apart from them if most of their competitors are flourishing in the same market

So is it America abandoning the Indian dream or India abandoning the American dream.

 

[GamoAccu]

....

Covid pandemic pushes 75 million more people into poverty in India, study shows

That number for India accounts for nearly 60% of the global increase in poverty in 2020, an analysis by Pew Research Center showed.

www.cnbc.com

 

[Enigma SIG]

Learn from Suzuki. Selling the Mehran for almost 30+ years in Pakistan lol.

Suzuki teri parvaaz se jalta hai zamana!

 

[Wood]

Ford exits India, but will hire 5,000 for R and D next yr

American auto MNC Ford ceased its 25-year vehicle manufacturing operations in India, after announcing its plan to restructure its business on Thursday.

www.dtnext.in

Seems like there will not be a big labour crisis because of this pull out.

 

[Hephaestus]

Aug 2021 numbers.

FORD Motors did itself no good by pushing outdated models. Their cars were pretty good though.