Broccoli
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http://www.businessweek.com/ap/2012-09-17/for-s-***-korean-men-makeup-a-foundation-for-successSouth Korean men spent $495.5 million on skincare last year, accounting for nearly 21 percent of global sales, according to global market research firm Euromonitor International. That makes it the largest market for men's skincare in the world, even though there are only about 19 million men in South Korea. Amorepacific, South Korea's biggest cosmetics company, estimates the total sales of men's cosmetics in South Korea this year will be more than $885 million.
Is there some cultural reasons behind this?