Fauji Fertilizer commences operations at export meat processing plant

[Devil Soul]

Fauji Fertilizer commences operations at export meat processing plant
By Salman Siddiqui
Published: January 16, 2017
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KARACHI: Fauji Meat Limited, a subsidiary of Fauji Fertilizer Bin Qasim Limited (FFBL), commenced commercial operations on Monday.

“The revenue would touch to the tune of Rs16-20 billion in the next 1-2 years,” Syed Aamir Ahsan Group GM Finance/CEO, FFBL told The Express Tribune at the sidelines of the inaugural ceremony.

This is one of the world’s largest meat processing and exporting plant established at the cost of $75 million.

Over six tonnes of unhygienic meat seized, destroyed in Rawalpindi

The plant is currently serving the GCC region, China and it is in the process of obtaining formal approval for export of meat to Russia, MENA region and Central Asia.

Daily production capacity of the plant is 100 tons of meat (beef and mutton) in frozen and chilled categories for worldwide export.

 

[CHACHA"G"]

Hello all.
Well done a great step towards Halal Market which is over 3tr $$$$ , If we manage to take 10% (according to our seize and Trust of other that our meat is real Halal ). Imagine how many Billions of $$$$$$$$$$$ we can have , we can setup new industry with 1000s of Jobs and Billions of $$$$ for our economy . We just and only need right planning and will of Govt.



Brand Halal:

Halal is undoubtedly an Islamic value, a code for Muslims to consume only what is permitted by Islam. However, there is also no doubt that it has become a very important and powerful Economic value in todays world.

The proof is evident from the fact that more than 80% of the world Halal trade is done by non-Muslim countries, both in the West and East, who, by utilizing the Halal Brand to their economic benefit, have become the biggest exporters of Halal products in todays world.

The reason for this vast thriving market goes hand in hand with Halal products being widely recognized for their quality assurance and the Halal Label has become a symbol of Good Quality Product.

Therefore, this worldwide demand of Halal products is not restricted to Muslims only as non-Muslim consumers, from diverse races and religious beliefs prefer to buy products bearing the Halal Logo, thus providing a huge boost to the Halal industry.

International Market Size

As per the latest research by the World Halal Forum, quoted in TIME Magazine (May 2009), the total size of global Halal food market is worth about US$ 632 billion in 2009 and if we also include the non-Muslim consumers, the total figure will be much higher. Halal industry experts believe the size of total global Halal market (including all Halal food, non food products and services) ranges from a minimum of US$ 1.2 trillion to US$ 2 trillion per annum.


Pakistani Market Size

The level of Halal awareness is still very low as most Muslims believe that Halal is only about meat which is not true as Halal includes all the Food products, Non-food products and also services.

Pakistan is still developing its own Halal standards and there is no official Halal Certification body in Pakistan.

However, there are many International Halal certification companies who have their agents and offices working in Pakistan that can test and certify the Pakistani products as Halal.

Since Pakistan is a Muslim country so we have to assume that All Food & Beverage, All Cosmetics, All Toiletries, All Medicines & other related products produced and exported from Pakistan are Halal.

And our popular brands in Pakistan may also be known in the Sub Continent and also in Middle East. But Muslims of different ethnic background in USA, Europe, Africa or even Asia are not familiar with our Brands and may not buy our products.

A recent survey conducted by HDP Pakistan in China and Africa proved that the Muslim consumers (Chinese and Africans) were not familiar with even the most famous Pakistani brands and refused to buy Pakistani products as they didnt find a Halal Logo on our products.

However, they all accepted and recognized the Halal Logo and picked up the products from the shelves when they saw the products with the brand label or logo of Halal.

Halal market is undoubtedly the biggest untapped market for Pakistani exports.

World Muslim Population

The Muslim population is growing at the rate of 2.9% per annum and is expected to be 30% of the world's total population by 2025. With this high increase, the global demand for Halal food and Shariah compliant products and services will continue to rise with a huge global demand. This will also give rise to more opportunities for companies to expand their reach.

The current estimated Muslim population is around 1.79 Billion, out of which the Muslims who live in non-Muslim counties consume and use other standard products because of the unavailability of Halal certified products.

Global Halal Players

In the West, USA, Brazil, Canada, Australia, New Zealand & France are the biggest Halal suppliers.

In the East, Thailand is the biggest exporters of Halal certified products after which Philippines, Malaysia, Indonesia, Singapore and India are the leading Halal products suppliers to the world.

Brazil exports 1 million frozen Halal chickens to 100 countries and 300,000 MT of Halal beef products to Saudi Arabia, GCC, Egypt and Iran annually.

France exports 750,000 MT Halal frozen chickens annually to Saudi Arabia, Kuwait, UAE & Yemen among other Muslim countries.

United States is the third largest beef exporter in the world and more than 80 percent of its frozen beef is Halal.

New Zealand is the fourth largest beef exporter in the world and 40 percent of its beef product s exports are Halal.

Where to find Halal Customers?

The countries with Muslims majority are the most obvious target markets for Halal products specially for meat and meat products. However, Muslims living outside the sub continent and Middle East are more in need of Halal products and services, as living in countries of non Muslim majority, they are very conscious of their religious belief and take care of what they eat and use. It becomes difficult at times, to search for Halal products, as the suppliers are scarce in most regions, which creates big opportunity for suppliers of Halal products.

In Europe, the market size of Halal Foods is estimated to be $66 billion. France having the largest share of approx $17 billion.

In United Kingdom, only the Halal meat sale is worth over $600 million annually.
The American Muslims spend around $13 billion on Halal food products annually.
The GCCs Halal food imports is worth approx $44 billion. Annual Halal Food Trade in India is worth over $ 21 billion. Indonesias annual Halal Food expenditure is over $70 billion.
Other Halal product importers include Saudi Arabia, Egypt, Iran, GCC, Africa, and other Muslim countries.

Continent wise break-up total Muslim population

Specific Target Markets for Halal Products:

North Africa: More then 181 million Muslims including Egypt 71m, Algeria 33m, Morocco 31m, Sudan 30m, Tunisia 10m & Libya 6m.

East Africa: More then 92 million Muslims including Ethiopia 37m, Tanzania 19m, Somalia 9m, Kenya 8m, Uganda 4.5m, Mozambique 4m, Malawi 2.5m, Eritrea 2m, Zambia 1.8m, Madagascar 1.2m and other countries.

South Africa: Only 1.2 million Muslims but important market as Muslims are very particular on HALAL products and thus there is a ready market for Halal products. South Africa also serve as a gateway for the other Sub Sahara African countries.

West Africa: More then 150 million Muslims including Nigeria 65m,
Niger 14m, Mali 13m, Ivory Coast 12m,Senegal 11m, Guinea 8m, Ghana 7m, Burkina Faso 7m, Mauritania 3m, Sierra Lione 3m, plus other countries including Togo, Liberia, Guinea Bissau, Gambia, Cape Verde and Benin.

Central Africa: 17 million Muslims including Congo 6m, Chad 5m, Cameroon 3m

EUROPE: More then 50 million Muslims including Russia 27m, France 6m, Germany 3m, Bosnia 2.3m Kosovo 2m, Albania 2m, UK 1.5m, Italy 1.4m plus other countries including Ukraine, Italy, Spain, Netherlands, Portugal, Greece, Norway, Sweden, Bulgaria and other countries. Its relatively small but a serious market for Halal suppliers due to its high purchasing power and clusters of Muslim population in smaller areas like France with 6 million Muslims, Germany with 3 million & Russia with 27 million Muslims.

West Asia : Mostly Muslim countries including Saudi Arabia 24m, Turkey 73 m, Yemen 21m, Iraq 28m, Syria 17m, Azerbaijan 8m, UAE 5m, Jordan 5m, Palestine 4m, Oman 2.5m, Kuwait 2m, Lebanon 2m plus other countries including Qatar, Bahrain, Cyprus. There are no specific HALAL Standards in these countries. All products imported or manufactured locally have to be HALAL.
East Asia and ASEAN Market: Muslim population is more than 360 million including Indonesia 195m, China 133m, Malaysia 15m, Philippines 6m, Thailand 6m, Myanmar 2m and other countries including Brunei Darussalam, Cambodia, Singapore, Hong Kong, Japan, Vietnam, Korea, Mongolia & Taiwan.

ASEAN countries are one of the worlds leading suppliers and also importers of HALAL products. They compete with each other in HALAL products but also do substantial trading among themselves. For example Indonesia is the biggest buyer of Malaysian HALAL food, creating a big opportunity for other Halal suppliers.

China is an untapped market for Halal products and Halal suppliers should concentrate on exports of Halal Products to China, Indonesia and Malaysia.

South Central Asia: More then 600 million Muslims (including India 154m, Pakistan 170m, Bangladesh 127m, Iran 69m, Afghanistan 30m, Uzbekistan 23m, Kazakhstan 7m, Tajikistan 6m, Turkmenistan 4.6m, Kyrgyzstan 4m, and other countries including
Sri Lanka, Nepal, Bhutan & Maldives etc

It is a massive market for Halal products. Most are Muslim countries but without any HALAL certification.
India is one of the biggest buffalo meat supplier in Asia but its also a very big market for Halal products due to its huge Muslim population and its neighboring countries with land route with India can specially take advantage to push their Halal products in India.

Oceania: Population of only 0.6m Muslims in Australia, New Zealand, Fiji& other countries but the high per capita expenditure has made this small population, almost billion dollar market for Halal Food products.

Americas: The Muslim population in the Americas is almost 10 million (USA 6.4m, Brazil 1m, Canada 0.8m and other countries of Central America, South America & Caribbean).
American Muslims (particularly USA) are looking for HALAL products which are not readily available in their market.

The potential for HALAL products in the US market:

With a Jewish population of 5 to 6 million, the US Kosher market has been valued in excess of $100 billion annually with a range of 86,000 certified Kosher products on the shelves.

However, a recent Mintels survey in the US shows that only 15% of the Kosher customers are Jewish. 69% non Jews buy Kosher because they consider Kosher products to be hygienic and good for health.
And the balance 16% Kosher buyers in the US are Muslim!
It shows that Muslims consume more Kosher products than Jews because there are only 1,000 Halal certified products available in North America, and most are not available through the mainstream retail outlets. So, for every Halal product on sale, there are 86 kosher products to choose from… There are simply not enough Halal products on the shelves and US Muslims are spending $16 billion a year on Kosher products.

Power of Halal

Halal certified products are recognized as hygienic and of good quality, hence these are also in high demand amongst non-Muslims. Multinationals around the world are already part of the Halal trade and major hypermarkets in Europe and Asia sell Halal products.
Halal compliant improves quality standard and adds more value to the product. Halal Certified logo gives an international brand identity that is recognized and accepted throughout the world.

Halal Opportunities:

Halal now covers a complete range of products offered in supermarkets, 5-star hotels, Restaurants, Fast food chains, Airline meals, School dinners, Military food and even in Prison rations.
It has become a lifestyle choice including personal hygiene, healthcare products, toiletries, cosmetics and many more..
The movement of Halal products around the world has created the Halal value chain, with entirely new sectors relating to Halal logistics, Halal security, Halal storage, Halal Auditing and Halal industrial development.

In industrial development, dedicated Halal-certified zones are a reality today including Halal Parks & Halal Free Zones.



https://www.halalpakistan.com/html/halal_market.htm


Pakistan has potential to capture huge share in $3tr halal industry

Pakistan has the potential to capture a sizeable share in the $3 trillion world halal food industry, but existing exports were no match to the country’s annual output of halal meat.
Experts have expressed the optimism that Pakistan could triple halal food exports by formulating and implementing policies in association with the private sector. APBF founding president and TUV Austria CEO Rashid Mehr said that demand for halal products had increased manifold because of growing Muslim population around the world and the government should encourage exports of such products. The CEO asked the exporters to continue to explore the world market and focus on research and compliance which is a must while doing business in the global marketplace.
The strict halal compliance, quality certification and state support could help take export of halal products to $5 to $6 billion. TUV Austria Pakistan doing the needful to promote halal products, but the government would have to come up with an incentive package to encourage export of good quality halal food, he said.
It is unfortunate that no Muslim country features among top 10 halal meat exporters, although Pakistan, Sudan and other Muslim nations have the potential to export meat on a big scale.
Rashid Mehr said that Pakistan has a 100 percent halal production base and has direct access to 470 million consumers in Central Asia, Middle East and Europe. Pakistan has a great opportunity to gain a big share in the global halal market by enhancing production and improving quality, he suggested.
Halal meat is one of the fastest growing markets in the world, contributing around 16 percent to the total world trade, but Pakistan’s share in this is not as much as it should be, necessitating extra efforts on the part of the government to give much-needed boost to this sector. “Pakistan can play a major role in the global halal meat industry and has the potential to become a market leader since it has all the required ingredients.
He pointed out that Tuv Austria was playing a vital role in the expansion of halal food industry and taking all possible measures for promotion of halal products by providing strict quality compliance.
The certification company has recently awarded various companies including Euro Food Industries with its Halal Food Certification, for their full compliance to Islamic dietary laws. Halal Food Certification covers not only the issues related to Slaughtering/Zibah, but also considers the issues related to Halal ingredients and Good Manufacturing Practices, he added.

http://nation.com.pk/business/29-Fe...l-to-capture-huge-share-in-3tr-halal-industry


Capitalising on Halal meat market’s potential

In the last few weeks Pakistan has taken a major step towards possibly becoming a mover and shaker in global meat market. Following Fauji Fertilizer Bin Qasim’s (FFBL) notice to set up a wholly owned subsidiary called Fauji Meat Limited (FML), company sources have informed BR Research that it will be investing Rs6 billion as equity in FML; with Rs3.5 billion coming in as debt.

Sources in FFBL say that FML would boast Pakistan’s largest state-of-the-art Halal abattoir and meat processing facility with its plant situated at Port Bin Qasim, Karachi on 47 acres of land. The company will target both international and domestic market.

It would have a capacity to produce 100 tons of meat in both frozen and chilled categories daily. FFBL sources say that it will be the only meat processing company in the country that offers rendered products including bone/meat meal, blood meal & tallow conforming to international quality standards.

The company hasn’t shared any sales and profit estimations for the upcoming years. But the prospects indeed look good. With growing urbanization in Pakistan, FML’s local sales should be able to take off sooner than later; the growth of Meatone brand is a prime example.

In addition FML’s export prospects also look good. According to the Euromonitor International global meat consumption reached 225 million tons in 2014, registering about three percent growth over the previous year. And given that livestock contributes about 12 percent of Pakistan’s GDP, this gradual formalization of meat industry should help the country to tap both global Halal meat markets in general and non-Muslim meat supply like China in particular.

In recent years China has become an important player in meat imports due to its growing middle class’s appetite for high class food. Chinese meat imports have grown from $1.7 billion in 2009 to $6.1 billion by 2014, according to Euromonitor. Euromonitor also expects Chinese market meat size to growth 14 percent over the next five years.

It is also noteworthy that Chinese demand for beef and veal has been stronger than its traditional staple meat pork due to rising levels of income in China. The former saw a growth of five percent in 2014 compare to three percent growth in staple pork meat.

Outside of China, part of the global demand for Halal meat comes from the Muslim population living in Europe and Americas. But the biggest importers of Halal meat are the Middle Eastern countries. However, major portion of Middle Eastern demand is fulfilled by Halal meat imports from Australia, Brazil and New Zeeland. Pakistan has a very small share of Middle Eastern market even though its close proximity and high class of meat makes its ideal country to cater the quite lucrative Middle Eastern market.

In other words, FML and also Pakistan stand to benefit greatly from the export of meat and meat products, though two possible business threats will have to be taken care of. First, find out ways and unique selling propositions to beat the competition, where aside from Australia, Brazil and New Zeeland, India is also going to be a competition. According to Euromonitor, Indian meat and meat product exports have growth from $1.1 billion in 2009 to $4.6 billion in 2014.

Second, a majority of international buyers complain about lack of proper sanitary conditions, untrained staff and slow adoption of the international standards. While FML has set up state of the art equipments and well trained staff under the guidance of international consultants, the industry is still a long way from reaching those levels. God speed!

http://www.brecorder.com/br-research/44:miscellaneous/5287:capitalising-on-halal-meat-market’s-potential/


@WAJsal , @Zibago , @The Sandman , @PaklovesTurkiye , @django , @HAKIKAT , @Farah Sohail , @shah1398 , @MastanKhan , @Ulla , @Arsalan , @Muhammad Omar , @Emmie ,

 

[Stag112]

Three trillion? Can we have a break up of that pls. India at just 5 billion is the world's largest beef exporter. The three trillion is intriguing.

 

[CHACHA"G"]

Three trillion? Can we have a break up of that pls. India at just 5 billion is the world's largest beef exporter. The three trillion is intriguing.

What should be The Halal Market Size ?

In the old times, many Muslim countries grow most of their food requirements locally or purchase them from other Muslim countries. However, the population increase outpaced the food supply, and Muslim trader were compelled to import foods from agriculturally leading countries. Unfortunately, most of the imported food products, especially those from west, failed to pass the Halal guidelines of Islamic Law. Thus, these Muslims simply avoided foods that did not follow the dietary standard of Halal or go for other option in the market.

The Halal marketplace is emerging as one of the most lucrative and influential market arenas in the world today. Halal is no longer just a purely religious issue, as it has become a global symbol for quality assurance and lifestyle choice. It is a new market force that should not be overlooked.

The booming Muslim population in the Middle East, North Africa, South and Southeast Asia, the former Soviet Union and China present a lucrative chain for the food market. Today, the two largest markets for Halal products are Southeast Asia and the Middle East. These areas equal more than 400 million Muslim consumers. Amount to, a Muslim buyer base estimated to be 1.9 billion is spread over 112 countries.

With a global consumer base of about 1.9 billion across 112 countries, the Halal market is estimated to be worth trillions of US Dollars.

The scattering of Muslims has resulted in different in races, cultures, traditions, and lifestyles, even though they are of the same religion. However, when it comes to Islamic regulations, Muslims strictly comply with the instructions revealed in the scriptures, especially those concerning eating habits and how they should be observed.

It dose not mean that all Islamic people have to consume the same thing or the same kind of food, but they must eat foods that are considered to be Halal.

Remember, Halal can be eaten by non Muslims, however Muslims will only eat Halal .

There is an increasing demand for Halal certified products.

A Halal certificate is a guarantee that products comply with the Islamic dietary requirements. Halal certification can enhance the marketability of your products.

Products Halal certified by the Department of Halal Certification can be advertised as Halal and can also use the Halal logo on their packaging.

If you are exporting or planning to export to Muslim countries then the Halal certificate will allow you to meet one of the important requirements by the importing countries.

If your product is used as an ingredient by your customer then it will help your customer obtain Halal certification and therefore, maintain your customers and may also increase your sales.

http://halalcertification.ie/halal/halal-market-size/

Global Halal Food Market 2015-2019

• December 2015
  -
• Infiniti Research Limited
  -
• 100 pages

Summary

Table of Contents

Search Inside



Market outlook of the halal food market

Earlier, halal food were prepared for Muslims, but now they are consumed globally by people of all religions and ethnic backgrounds as they are known for their safety, hygiene, and ethical quality, and this factor is driving the global halal food market. With the rise in the demand for halal food products, producers from the non-Muslim countries such as the US, Brazil, and Australia are keen to tap this opportunity.

Technavio€™s market research analysts expect the global halal food market to multiply at a speedy rate, with a CAGR of more than 14% during the forecast period.



One of the major factors contributing to the growth of the market is increased awareness about halal food. Social media is assisting in spreading awareness about the halal products globally. Zabiah.com and many other halal blogs such as thehalalfoodblog.com, mybigfathalalblog.com, and halalfoodguy.co are spreading the awareness about the halal concept, especially in the western Muslim markets such as the US, the UK, Germany, and France.

Geographical segmentation and analysis of - Americas, Europe, MEA, and APAC.

In 2014, APAC led the market and accounted for over 60% of the market, followed by MEA and Europe. Even though most Muslim countries are situated in the MEA region, the APAC region dominated the market as it has the largest Muslim population in the world.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Americas
Europe
MEA
APAC

Competitive landscape and key vendors - Al Islami Foods, BRF, Kawan Foods, and Nestle

The halal food market consist of local and major multinational vendors that are competing with each other to gain a bigger market share.

On June 25, 2014, Al Islami Foods launched a new processing factory that provides poultry, snack, and seafood products for foodservice and retail sectors in GCC, CIS countries and Russia.


The top vendors in the market are -

Al Islami Foods
BRF
Kawan Foods
Nestle
Prima Agri-Products
QL Foods
Saffron Road
Tahira
Other prominent vendors in the market include Al-Falah Halal Foods, Carrefour, Cleone Foods, Crown Chicken, Eggelbusch, Euro Foods Group, McDonalds, Shaheen Foods, Sickendiek Fleischwarenfabrik, Tesco, Ummah Foods, and Yum! Brands.

Growth drivers, challenges, and upcoming trends: Halal food

Technavio analysts predict upcoming trends such as the rapid growth in non-Muslim countries that offers huge growth potential for the halal food market.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the halal food market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.


Key questions answered in the report include

What will the market size and the growth rate be in 2019?
What are the key factors driving the global halal food market?
What are the key market trends impacting the growth of the global halal food market?
What are the challenges to market growth?
Who are the key vendors in the global halal food market?
What are the market opportunities and threats faced by the vendors in the global halal food market?
What are the trending factors influencing the market shares of the Americas, Europe, MEA, and APAC?
What are the key outcomes of the five forces analysis of the global halal food market?
Technavio also offers customization on reports based on specific client requirement.

for full report:
http://www.reportlinker.com/p03517812-summary/Global-Halal-Food-Market.html

 

[Samlee]

Three trillion? Can we have a break up of that pls. India at just 5 billion is the world's largest beef exporter. The three trillion is intriguing.

Dear The Market Size Is Three Trillion.It Doesn't Mean That Pakistan Is Going To Export $3 Trillion

 

[Stag112]

Dear The Market Size Is Three Trillion.It Doesn't Mean That Pakistan Is Going To Export $3 Trillion

Comprehension issues?

I asked for break up of 3 trillion. Looks like an inflated number, a common hobby of religious people.

 

[ghauri05]

one humble question...Pak army is running different business avenues...the biggest one I know is FFC...I just wanna know...where does the profit of all these businesses goes??? FFC is a very profit making corporation...does this money goes to to procure defense equipment or in the pockets of generals???

 

[Kambojaric]

Comprehension issues?

I asked for break up of 3 trillion. Looks like an inflated number, a common hobby of religious people.

It is not "halal meat" specifically but rather this figure can be sourced back to Thomson Reuters research on the global Muslim populations "Food & Lifestyle Sector Expenditure". This figure was $1.9trn in 2015 and is expected to rise to $3trn by 2021 (CAGR 8%). This figure however includes "halal travel", "halal cosmetics etc".

According to this report, Muslims specifically spent $1,173bn on halal foods and beverages in 2015. A figure which will rise to $1,914bn by 2021. Meanwhile revenues stood at $415bn as per the Halal Certified Food and Beverage products in 2015.

https://ceif.iba.edu.pk/pdf/ThomsonReuters-stateoftheGlobalIslamicEconomyReport201617.pdf

__________________

On topic, this is good news. Our exports are falling fast. We need to find which ever markets possible to expand into, and boost exports.

 

[Kabira]

one humble question...Pak army is running different business avenues...the biggest one I know is FFC...I just wanna know...where does the profit of all these businesses goes??? FFC is a very profit making corporation...does this money goes to to procure defense equipment or in the pockets of generals???

Pockets of generals is likely answer.

 

[H!TchHiker]

a failed project with MD has been fired along with Marketing head ...already in loss with few customers and have sales to non existence customers in qatar with no recovery now

 

[ghauri05]

Pockets of generals is likely answer.

then how these generals are better than bloody civilians???
i mean it can literally boost our defense procurements..for which we are always looking at someone else's aid.

 

[Mumm-Ra]

a failed project with MD has been fired along with Marketing head ...already in loss with few customers and have sales to non existence customers in qatar with no recovery now

any source for these new developments?