Exclusive: Shahpar 2 missile Firing video

[Bossman]

This is how companies advertise there products

Do you know what goes into buying a weapon system? They are not selling cold drinks or cookies that a short clip will make any difference.

 

[Bilal Khan (Quwa)]

Decent demonstration. Unprofessional video.

Agreed. It's missing the cheesy narration. The "decades ago a mother gave birth to a son..." type.

 

[Bossman]

Can we have a deeper and more meaningful discussion on the technical, tactical and strategic implications of this development rather than getting stuck in childish and superficial discussions about a video, which has no bearing on the capability of the platform. Some members cannot get over the video game mindset.

 

[farooqbhai007]

Can we have a deeper and more meaningful discussion on the technical, tactical and strategic implications of this development rather than getting stuck in childish and superficial discussions about a video, which has no bearing on the capability of the platform. Some members cannot get over the video game mindset.

yep , even if we some how manage to get past this discussion the next one is gonna be why are we not deploying these in balochistan. Some people never learn.

 

[Bilal.]

Can we have a deeper and more meaningful discussion on the technical, tactical and strategic implications of this development rather than getting stuck in childish and superficial discussions about a video, which has no bearing on the capability of the platform. Some members cannot get over the video game mindset.

It does when you are trying to sell it. We may have a superb product but don’t we also want to convert it into a commercial success?

 

[Riz]

It does when you are trying to sell it. We may have a superb product but don’t we also want to convert it into a commercial success?

We are already displaying it in different countries for selling purpose, so yes video does mean alot and it can have huge impacts on drone buyer countries

 

[Windjammer]

We are already displaying it in different countries for selling purpose, so yes video does mean alot and it can have huge impacts on drone buyer countries

True but these days as we all know the videos and pictures can be doctored and the contents made more graphic than the reality. A product can be introduced through videos but when a customer is interested in it, they want to see it in real life on the ground , practical in action.

 

[SQ8]

Agreed. It's missing the cheesy narration. The "decades ago a mother gave birth to a son..." type.

Many defense firms are 5-10 years behind their contemporaries in marketing strategies in general.
Pakistani defense firms are 50 years behind

 

[Bossman]

It does when you are trying to sell it. We may have a superb product but don’t we also want to convert it into a commercial success?

Videos are almost a non-factor in any major weapons system deal.

Many defense firms are 5-10 years behind their contemporaries in marketing strategies in general.
Pakistani defense firms are 50 years behind

so please share your insights about what a good marketing strategy for weapon systems should look like. A case in point, why PAC was unable to consummate an agreed deal with Iraqis for Mushak and other stuff, while HIT was able to sell M113 derivatives to them. What was the role of nicely made videos in either deals?

 

[Bilal.]

Videos are almost a non-factor in any major weapons system deal.

Tell that to all the successful defence companies with ever growing revenues from foreign sales that make slick marketing videos.

 

[Windjammer]

Reportedly combat range for Shahpar-2 is over 1000 Km with 18000 Feet service ceiling.

 

[Bilal Khan (Quwa)]

It does when you are trying to sell it. We may have a superb product but don’t we also want to convert it into a commercial success?

Exactly. It's not that the other companies' videos are 'slick' -- they just seem like that. Rather, they're better structured and do a solid job presenting the benefits of their solutions than we do with our goods. Contrast this with Baykar who's showing the TB2 in actual real-world combat scenarios and then still explaining the merits of the solution.

If left to us Pakistanis, we'd just say, "it's combat-proven" and expect the buyer to fill in the gaps on their own. No mention of # of sorties, # of successful strikes, a strike-rate %, night-vs-day strikes %, # of theaters deployed, and so on. Instead of proofing our arguments, we Pakistanis retreat to the, "you figure it out" mentality.

Finally, the decision-makers involved in buying equipment are also getting younger. I think Millennials are now breaching Lt. Col-stage; meaning, they're involved in the assessment at some level. Give it another 10-15 years, and they're 1-Star generals. They'll expect key information in different ways starting with actually being told, in clear terms, why Shahpar-2 et.al is a great solution. That starts with well-produced videos that do more "showing" and less "telling."

 

[Bossman]

Exactly. It's not that the other companies' videos are 'slick' -- they just seem like that. Rather, they're better structured and do a solid job presenting the benefits of their solutions than we do with our goods. Contrast this with Baykar who's showing the TB2 in actual real-world combat scenarios and then still explaining the merits of the solution.

If left to us Pakistanis, we'd just say, "it's combat-proven" and expect the buyer to fill in the gaps on their own. No mention of # of sorties, # of successful strikes, a strike-rate %, night-vs-day strikes %, # of theaters deployed, and so on. Instead of proofing our arguments, we Pakistanis retreat to the, "you figure it out" mentality.

Finally, the decision-makers involved in buying equipment are also getting younger. I think Millennials are now breaching Lt. Col-stage; meaning, they're involved in the assessment at some level. Give it another 10-15 years, and they're 1-Star generals. They'll expect key information in different ways starting with actually being told, in clear terms, why Shahpar-2 et.al is a great solution. That starts with well-produced videos that do more "showing" and less "telling."

good luck to a country, which buys military systems based on videos. It takes ages to close a large weapons deal. How do you think this time is spent? Watching videos?

Also have you seen or have access to a full official Shapar video?

The problem with some of the members of this forum. They are so quick to criticize petty things but miss the big picture. Maybe it’s an immigrant thing. Some Pakistani immigrants think that simply because they live in the west, they are superior and have right to criticize everything in Pakistan, even if they have not done jack in their own lives. Mastaan Khan on this forum is a typical example of these kinds of people.

 

[Aslan]

Reportedly combat range for Shahpar-2 is over 1000 Km with 18000 Feet service ceiling.

View attachment 797625

Can the hard points be increased??

 

[Ali_Baba]

Reportedly combat range for Shahpar-2 is over 1000 Km with 18000 Feet service ceiling.

View attachment 797625

Nice picture - can't wait for Shahpar-3 that will be bigger, longer, wider and carry more missiles - hopefully the journey continues.