Digital Transformation: Pakistan is Now Online!

[RiazHaq]

Digital Transformation: Pakistan is Now Online!

Pakistan's digital transformation is in full swing. Over three-quarters of Pakistanis living in the top three metros of Karachi, Lahore an...

www.southasiainvestor.com

Pakistan's digital transformation is in full swing. Over three-quarters of Pakistanis living in the top three metros of Karachi, Lahore and Islamabad are connected to the Internet, according to a report titled "Journey to Digital" produced by global tech giant Google and Kantara consultants. Researchers found that two-thirds of urban and nearly half of rural Pakistanis regularly use the Internet in the South Asian country of 220 million, the 5th most populous nation in the world. It has a young population with the median age of 22.8 years. 46% of Pakistanis access the Internet everyday. They use the Internet for education, entertainment, shopping and to search for information.

Over Half of All Pakistanis Are Connected to the Internet. Source: Google-Kantar

Pakistan has seen a phenomenal growth of 3500% in broadband subscriptions over the last 8 years . Pakistanis now own more than 103 million smartphones with mobile broadband subscriptions. In a Youtube presentation of the report, Faraz Azhar, Industry Head, Performance, South Asia Frontier Markets, Google said: “With half of its population on the internet - Pakistan is now online!"

Internet Subscriber Growth in Pakistan. Source: Google-Kantar

Google Search and YouTube are the most popular Internet applications in Pakistan, according to the study. YouTube is used by nearly 90% of all internet users in Pakistan for streaming music and watching video/TV, and 38% of Pakistan's internet users go to YouTube in the research phase of their shopping journey.

Pakistan has also experienced an e-commerce boom in the midst of the COVID pandemic. 71% of Pakistani shoppers find purchasing products or services online easy, while 66% find it convenient. Another 54% find that online shopping websites or apps give personalized product recommendations, which answer common questions. Two-thirds of consumers believe that online shopping is the way forward. They say they will continue to buy products or services online after the COVID-19 pandemic.

Faraz Azhar, Industry Head, Performance, South Asia Frontier Markets, Google said: “With half of its population on the internet - Pakistan is now online! This is the first time Google and Kantar released a study to understand more about Pakistan’s internet population. But it’s not only about people getting online, this research has uncovered new insights and behaviors that show how COVID is impacting online behaviour and the digital opportunities waiting to be unlocked.”

Global Investors of Pakistani Startups. Source: Google-Kantar

"More people are coming online in Pakistan, creating a great opportunity for eCommerce businesses - if they are ready to seize it. As we see more exploration of the internet beyond social, e-retailers can capture natural cross-category purchasing on its rise, but only if they have first established themselves and their product offering in an online marketplace," he said.

Pakistan Startup Funding. Source: Google-Kantar

With expanding Internet infrastructure and rapidly growing user base, Pakistan is now seeing robust growth in venture money pouring into technology startups. Pakistani startups are on track to attract more than $230 million in funding in 2021, more funds than all the money raised by Pakistani startups in their entire history. A recent example is Kleiner Perkins, a top Silicon Valley venture capital investment firm, that led series A round of $17 million investment into Pakistani start-up Tajir. The startup operates an online marketplace for small store merchants in Pakistan. The announcement came via a tweet by Mamoon Hamid, a Pakistani-American Managing Partner at Kleiner Perkins who led the investment. Last year, Tajir raised a $1.8 million seed round. The company's revenue has increased by 10x since its seed round.

Here's a video presentation of Pakistan's "Journey to Digital":

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Pakistan's Computer Services Exports Jump 26% Amid Coronavirus Lockdown

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Digital Transformation: Pakistan is Now Online!

Pakistan's digital transformation is in full swing. Over three-quarters of Pakistanis living in the top three metros of Karachi, Lahore an...

www.southasiainvestor.com

 

[Baz2020]

Congratulations ptv is going HD. Wow what an achievement lmao. How old is HD does anyone know. Pakistanis still do not understand that they need to be top notch is creating tech not just using them

Digital Transformation: Pakistan is Now Online!

Pakistan's digital transformation is in full swing. Over three-quarters of Pakistanis living in the top three metros of Karachi, Lahore an...

www.southasiainvestor.com

Pakistan's digital transformation is in full swing. Over three-quarters of Pakistanis living in the top three metros of Karachi, Lahore and Islamabad are connected to the Internet, according to a report titled "Journey to Digital" produced by global tech giant Google and Kantara consultants. Researchers found that two-thirds of urban and nearly half of rural Pakistanis regularly use the Internet in the South Asian country of 220 million, the 5th most populous nation in the world. It has a young population with the median age of 22.8 years. 46% of Pakistanis access the Internet everyday. They use the Internet for education, entertainment, shopping and to search for information.

Over Half of All Pakistanis Are Connected to the Internet. Source: Google-Kantar

Pakistan has seen a phenomenal growth of 3500% in broadband subscriptions over the last 8 years . Pakistanis now own more than 103 million smartphones with mobile broadband subscriptions. In a Youtube presentation of the report, Faraz Azhar, Industry Head, Performance, South Asia Frontier Markets, Google said: “With half of its population on the internet - Pakistan is now online!"

Internet Subscriber Growth in Pakistan. Source: Google-Kantar

Google Search and YouTube are the most popular Internet applications in Pakistan, according to the study. YouTube is used by nearly 90% of all internet users in Pakistan for streaming music and watching video/TV, and 38% of Pakistan's internet users go to YouTube in the research phase of their shopping journey.

Pakistan has also experienced an e-commerce boom in the midst of the COVID pandemic. 71% of Pakistani shoppers find purchasing products or services online easy, while 66% find it convenient. Another 54% find that online shopping websites or apps give personalized product recommendations, which answer common questions. Two-thirds of consumers believe that online shopping is the way forward. They say they will continue to buy products or services online after the COVID-19 pandemic.

Faraz Azhar, Industry Head, Performance, South Asia Frontier Markets, Google said: “With half of its population on the internet - Pakistan is now online! This is the first time Google and Kantar released a study to understand more about Pakistan’s internet population. But it’s not only about people getting online, this research has uncovered new insights and behaviors that show how COVID is impacting online behaviour and the digital opportunities waiting to be unlocked.”

Global Investors of Pakistani Startups. Source: Google-Kantar

"More people are coming online in Pakistan, creating a great opportunity for eCommerce businesses - if they are ready to seize it. As we see more exploration of the internet beyond social, e-retailers can capture natural cross-category purchasing on its rise, but only if they have first established themselves and their product offering in an online marketplace," he said.

Pakistan Startup Funding. Source: Google-Kantar

With expanding Internet infrastructure and rapidly growing user base, Pakistan is now seeing robust growth in venture money pouring into technology startups. Pakistani startups are on track to attract more than $230 million in funding in 2021, more funds than all the money raised by Pakistani startups in their entire history. A recent example is Kleiner Perkins, a top Silicon Valley venture capital investment firm, that led series A round of $17 million investment into Pakistani start-up Tajir. The startup operates an online marketplace for small store merchants in Pakistan. The announcement came via a tweet by Mamoon Hamid, a Pakistani-American Managing Partner at Kleiner Perkins who led the investment. Last year, Tajir raised a $1.8 million seed round. The company's revenue has increased by 10x since its seed round.

Here's a video presentation of Pakistan's "Journey to Digital":

Related Links:

Haq's Musings

South Asia Investor Review

COVID19 Pandemic in Pakistan

State Bank of Pakistan Plans Digital Currency By 2025

Pakistan Broadband Subscriptions Pass 100 Million

Brothers From Rural Pakistan Teaching AI to American High Schoolers

Pakistan's Computer Services Exports Jump 26% Amid Coronavirus Lockdown

Pakistan Gig Economy Among World's Fastest Growing

Digital BRI and 5G in Pakistan

Pakistan's Demographic Dividend

Pakistan EdTech and FinTech Startups

State Bank Targets Fully Digital Economy in Pakistan

Campaign of Fear Against CPEC

Fintech Revolution in Pakistan

E-Commerce in Pakistan

The Other 99% of the Pakistan Story

FMCG Boom in Pakistan

Belt Road Forum 2019

Fiber Network Growth in Pakistan

Riaz Haq's Youtube Channel

PakAlumni: Pakistani Social Network

Digital Transformation: Pakistan is Now Online!

Pakistan's digital transformation is in full swing. Over three-quarters of Pakistanis living in the top three metros of Karachi, Lahore an...

www.southasiainvestor.com

Oh my god Pakistani social network. Now Facebook has no chance in pak

 

[RiazHaq]

Pakistan's Marham.pk raises $1 million in seed funding
#Startup hopes to use this funding to boost growth of its #healthcare app. It has registered over 16,000 doctors from 67 cities of #Pakistan on its platform. https://www.brecorder.com/news/40110903/pakistans-marhampk-raises-1-million-in-seed-funding


With the fourth wave of the Covid-19 pandemic disrupting lives and livelihoods across the country, health tech startups like Marham.pk look to target those who are in dire need of healthcare by improving accessibility to healthcare professionals.

Hamza, a patient who used Marham.pk’s services, also reviewed Marham.pk’s services and commended its efforts for providing on-spot services.

In addition to providing online healthcare services to patients all across Pakistan, Marham.pk also enables doctors in digitising their practices. The startup manages their appointments, patients’ records and feedback channel through its rating system.

“Our vision is to build a healthcare ecosystem," said Ehsan Imam, the CEO and Co-Founder of Marham. "I believe we are all set to do this because of the 1st mover advantage, well-equipped team, and the ability to sustain through bootstrapping”.

Marham has recently launched additional services for lab test booking and online medicine prescriptions, in an effort to cater to the current needs in the market, by partnering with the leading labs and pharmacy networks in Pakistan.

Asma Omer, Co-Founder and COO of Marham, said that for a developing economy like Pakistan, the digital platform will be a game-changer, as patients will be able to receive “quality healthcare from authentic doctors, which will be easily accessible and affordable”.

The startup currently has a team of over 80 employees, with plans to hire new members in different functions over the next few months.