Yes its's part of their PR which is obvious when you look at the reasons that were stated in the article.
- EF was leading the competition
- IAF was impressed by EF during excersises
- EF's performance in Libya
The first 2 were rumors that came up only in British news reports, without any official confirmation from the Indian side, so it's just a summery of older PR + the addition of the Libyan performance, which is rather funny, since even pro EF media were more impressed by the true multi role performance of the Rafale, than of the EF, which only assisted the Tornado. Keep in mind that the EF consortium put the "combat proven" lable on the EF, as soon as it was fielded in Libya, which shows that they use any chance to make the EF look better than it is today. The real advantages of the EF are ToT, industrial and political advantages and not the performance or capabilities of the fighter itself.