it is not like you need people outside of the military
But having a dedicated career background would make a heck of a difference instead of picking out a favorite long course buddy or former subordinate
Here is the head of usaf public relations
https://www.publicaffairs.af.mil/Un...phies/Display/Article/3082949/tony-m-wickman/
Im only highlighting his relevant education:
1996,
Bachelor of Science degree in public relations, University of Florida, Gainesville, Fla.
2001,
Master of Arts in human relations degree, University of Oklahoma, Norman, Oklahoma
2002,
Public Affairs Officer Qualification Course in residence, Defense Information School, Fort George G. Meade, Maryland
2004,
Information Operations Fundamentals Course by correspondence, Vermont ANG
2004,
Information Warfare Applications Course in residence, College of Aerospace Doctrine and Research, Maxwell AFB, Alabama.
(does PA or any branch have an equivalent course
@PanzerKiel ?)
2008,
Joint Expeditionary Public Affairs Course in residence, Fort George G. Meade, Maryland
2012, Joint Intermediate Public Affairs Course in residence, Fort George G. Meade, Maryland
2017, Joint Senior Public Affairs Course in residence, Fort George G. Meade, Maryland
He is still a career military officer but his qualifications and experience match the role requirements
Now, does that mean one create an entire branch for the PA with completely different budgets and requirements?
No, but the different courses highlighted could be run by civilian instructors and made part of both staff college as electives but also ongoing education.. maybe even a dedicated joint masters run through lets say NDU which lets certain officers get a MA in Human relations or otherwise.
ISPR isn’t a bad idea, but the execution of how its staffed seems to be.