HANOI - Chinese brands of cell phones will dominateVietnamese market in the near future not only becausethey are cheaper but also because of their excellentquality, according to a top official of a Chinese globalmobile phone manufacturing firm.
According to the director, who requested anonymity, hisfirm is now putting in the Vietnamese market with cheapand reliable mobile phones and smart phones.
As of the first half of 2013,
Lenovo almost remained theonly Chinese brand in Vietnam's mobile phone market.
But even without any
advertising campaign, Lenovo quietlyrose to be the top brand now in the market, surpassingKorean and Western-made brands.
In October 2013, a new Chinese brand called Oppo joinedthe market. It is being distributed locally by Vietnam'sMilitary Telecom Corporation (Viettel).
Oppo has increased its sales after
massive promotion and marketing operation through thelocal media outlets.
In the first launching month, Oppo's revenues in Vietnamese market reached 30 billionVietnamese dong (nearly $1.5 million), much higher than the expectations of distributors,according to a report in VNEconomy online newspaper on Thursday.
Despite its late arrival here, the Oppo brand has made a tremendous jump in sales through itsretail outlets such as Viettel, World Mobile, FPT, and Vien Thong A, among others.
"Because of our good quality and product design, plus the right approach to customers, wehave earned high revenues during the last few months," one Oppo official said.
After Oppo,
Huawei, the world's third largest phone producer, started selling its smart phonesin Vietnam in 2013 through its various distribution outlets.
Other Chinese names in smart phone race in Vietnam are Haier and Gionee. There are highpossibilities that
ZTE and Xiaomi will soon enter the Vietnamese market, said VNEconomyonline newspaper.
Certainly, the Chinese brands are giving the well-known global brands such as
Samsung,Apple and
Nokia, a run for their money.
