China's Newest Innovation: Live Crab Vending Machines

[Sun Piwa]

It looks cruel.

We're specialists of it

 

[rott]

I'd love to see a "Girl" Vending Machine. You'll find the longest queue ever if it is invented.

 

[Genesis]

I'd love to see a "Girl" Vending Machine. You'll find the longest queue ever if it is invented.

it be a great idea, put a STD shot vending machine next to it and you be set.

 

[FCPX]

Wow what will people think of next! I must say it is a unique idea.

I would love to see a machine dispensing cooked crab curry yummy!

 

[siegecrossbow]

Any crab lover here？Especially the Yangchenghu variety？

I have had only 3 of these hairy things so far this year while in a normal year I would gobble up 50-60 of this delicacy。

The crustaceans even come with crab vinegar and ginger tea.


GWYNN GUILFORDSEP 13 2013

Live hairy crabs are displayed in a vending machine at a main subway station in Nanjing, Jiangsu province. (Sean Yong/Reuters)

It’s that time of year again, when the people of China unite in tearing apart exoskeletons to suck up the flesh of hairy crabs. From August to October, the crabs—which get their name from the hair-like tendrils that grow on their claws—sell like hotcakes throughout China.

Except, hotcakes don’t sell in vending machines. Live hairy crabs? Apparently, yes. On September 11, a vending machine stocked with live crabs appeared on a street in Hangzhou, the capital of Zhejiang province. The machine, which is restocked daily, sells crabs for around 20 RMB ($3.27), along with the appropriate accoutrements (crab vinegar and two bags of ginger tea).

“It arrived just this evening—we’re the first company in Hangzhou to have one!” Mr. Liu, the vending machine’s owner, told City Express. Liu, who owns the shop next door, is hoping to capture after-hours demand for crabs with the self-service machine. “Crab shops like ours, they generally close at night,” said Liu. “But what are people to do at night when their stomach starts to feel empty and they want to chow down on a hairy crab and knock back some booze?”
If you assumed this cutting-edge invention was brand new, you were wrong. In 2010, another crab vending machine appeared in a Nanjing subway station, pictured below:

A man stares at a crab vending machine in Nanjing. (AP)

Liu bought the latest crab machine from a man named Shi Tuanjie, chairman of the Gaochun Double Lake Crab Company, who owned the original machine pictured above. In its heyday, Shi’s original machine sold 200 crabs a day and boasted crab-savvy innovations, such as climate control and packaging:

The machine’s temperature of 5-10° C preserved the crabs in a dormant state longer than was possible in a stall, leading many people to call them “sleeping crabs.”

But the machine’s winning characteristic was the crab packaging. Sellers typically bind the claws of hairy crabs, which supposedly hurts the flavor. To fix this, Shi built a “Crab Villa,” a multi-tired box designed to make crabs feel like they’re in a cave. Shi says he came up with this idea one day, long after hairy crab season had ended, when he found a crab hiding under his sofa.

What stocked the Nanjing machine, though, was Shi’s upgrade of “Crab Villa”: an edible container that neither broke the crabs’ legs nor suffocated them. Dubbed “Golden Armor,” Shi’s new container could be dropped in boiling water at home, minimizing pinching risk.

Pinch-free crab vending. (Sean Yong/Reuters)
But when hairy crab season rolled around in 2011, Double Lake didn’t restock the Nanjing vending machine. It’s not clear why, but local media reports suggests it was more successful as a marketing stunt than anything else. “Since more people ogled the vending machine crabs than actually bought them, the crab mortality rate was fairly high,” said the Yangzi Evening News.

Even if Hangzhou’s vending machine isn’t all that profitable either, Liu, like his predecessor, is banking on the machine’s marketing benefits in the hopes of boosting his store’s crab brand.

But Liu may have a sales advantage over Shi: the brand integrity of his merchandise. Shi’s crabs came from Gaochun Lake, an area where crabs are considered inferior to those of Yangcheng Lake, the origin of Liu’s crabs. (Gaochun Lake has been associated with so-called “bath crabs”—which are raised in questionable habitats and sold shortly before harvest season to upmarket farms in Yangcheng or Taihu Lakes. Those farms then mix the inferior crabs in with the higher-pedigree crabs, passing them off as the latter when they sell them to distributors.)

But there may be a weak spot in Liu’s endeavor. It looks like Golden Armor wasn’t part of his deal:

Saw this on cracked two years ago. They've been making those vending machines for a while.

Apparently the machines are refrigerated, and it helps the crabs "hibernate" and keeps them relatively fresh. Since crabs tend to eat carrion, they accumulate a great deal of harmful bacteria that will cause them to spoil if they die. This is why you need to cook them when they are still fresh.

 

[Minjitta]

Those crabs could up to one month in the refrigerator. The taste would not be the same as freshly catch. This crab vending machines business won't last long.

 

[tranquilium]

Next year I am expecting lobster Vending Machines

Chinese are not very big on lobsters because it is mostly an Atlantic ocean product, so it is not a tradition food on Chinese menu.

He was saying this type of crab eats all kinds of garbage found in water compared to other types.

No, he just says these crabs are crap comparing to the Chinese mitten crab, which is a delicacy (and invasive specie in Germany, silly Germans)

 

[shuttler]

LOL, it's looks like a normal vending machine?
What's special in latest CHINESE innovation?

the first lot of vending machines that preserve and sell crabs!

 

[shuttler]

Eating smart, eating delicacies!

It is a great Chinese culture!

Serve it with specially aged vinegar (ginger shreds optional) - delicious!

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Credit: gansudaily