@Khan saheb They came in at a time when portability was a big deal and broadband was notoriously unreliable. Built up a subscriber base of 300,000 - it's now around 50,000 and they've dropped their prices drastically to try to hang on to people. Speed and Price aren't too bad now - but their volume limits are still shit, specially when with Broadband - people are getting unlimited data.
For example - My little niece (4 years old) - plays around on her tab all the time. Watching cartoons on youtube for hours and hours. Where would my brother and his family fit in with QUBEE and their stupid packages -