Appliance Giant Midea Breezes Into India

[TaiShang]

Nov 05, 2018 09:09 PM

Appliance Giant Midea Breezes Into India

By Yang Ge


Home appliance giant Midea Group Co. Ltd. has broken ground on a new production base in India, becoming the latest Chinese firm to tap the South Asian nation’s emerging middle class.

With planned investment of 13.5 billion rupees ($185 million), the base in the western Indian state of Maharashtra will focus on building heaters, air conditioner compressors and other home appliances, Midea said on its official WeChat social media account in a post on Sunday. The project is located on a 270,000-square-meter (2,906,000 square feet) parcel, with operations expected to begin in the start of 2020.

“Maharashtra is an engine of India’s economic growth. We have taken a number of measures to establish a convenient support system to make Maharashtra the top choice for investment,” said Shri Devendra Fadnavis, chief minister of Maharashtra. “The development of the park will help to build Maharashtra into a manufacturing, production and R&D center.”

https://www.caixinglobal.com/2018-11-05/appliance-giant-midea-breezes-into-india-101343117.html

 

[war&peace]

Make in India got flushed into gutter faster than speed of sound

 

[LASER1]

Make in India got flushed into gutter faster than speed of sound

Make something in your country first. Out of all a Pakistani will be the last one laughing when Chinese companies invest in India especially in manufacturing sectors.

With planned investment of 13.5 billion rupees ($185 million), the base in the western Indian state of Maharashtra will focus on building heaters, air conditioner compressors and other home appliances,

More investments, more jobs.

 

[Mace]

Make in India got flushed into gutter faster than speed of sound

comprehension issues??

The Midea home appliance products will be made in India - in line with India's "Make in India" policy.

 

[war&peace]

comprehension issues??

The Midea home appliance products will be made in India - in line with India's "Make in India" policy.

lolzzz...so that's make in India for you?

 

[TaiShang]

Make in India got flushed into gutter faster than speed of sound

I think this is still the right way for developing countries. China seeks investment (quality investment), too.

What is the most important is the quality. I investment comes along with R&D and education of local workforce, this is good enough for developing countries.

 

[war&peace]

I think this is still the right way for developing countries. China seeks investment (quality investment), too.

What is the most important is the quality. I investment comes along with R&D and education of local workforce, this is good enough for developing countries.

Yeah but they are fighting against China in SCS and have been running campaigns to boycott Chinese products but now they have realised their actual place...a reality check

 

[SorryNotSorry]

Make in India got flushed into gutter faster than speed of sound

How? They are making in India.

 

[war&peace]

Hahaha what a joke you Pakistanis are???
Its under the make in India plan......duffer.

See how your "anndaata" isnt investing in pure land. Shame!

So it is a new definition of 'make in India'
Changed the goal post

 

[SorryNotSorry]

So it is a new definition of 'make in India'
Changed the goal post

Manufacturing is make in India. What are you talking about?

 

[Ajaxpaul]

So how's the brand ? Any Chinese care to comment ?

 

[TaiShang]

So how's the brand ? Any Chinese care to comment ?

It is the largest Midea is the world’s largest producer of major appliances. It is the world’s No.1 brand of air-treatment products, air-coolers, kettles and rice cookers.

Each year, Midea wins 40+ design awards at different global design shows such as reddot, iF, and Good Design Award.

https://us.midea.com/about-midea

Recently (last year, I guess), they purchased German's Kuka industrial robotics company.

They already have presence in India.

http://www.carriermideaindia.com