Imran Shaab
Adani is private sector company which like any private sector company worries about reputational risks
Company's reputation ultimately affects its share prices and investors and shareholders
Adani already have bad image in Australia for ignore environmental concerns
https://www.stopadani.com/why_stop_adani
They don't want any more image problems
They see associating with Pakistan, Iran and Afghanistan risky to their image
In the global business community Pakistan, Iran and Afghanistan have very poor brand image
A Global Ranking of Soft Power
Considering there is non-existant direct trade between India and Pakistan, Adani's actions are inconsequential