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A look at Pakistani screens in 2017

Zibago

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A look at Pakistani screens in 2017


This has been a fairly happening year for Pakistani screens. 2017 witnessed many hit movies in Pakistan – and the “small” screen also fared well, considering.

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Could it be because Bollywood hasn’t fared well this year and the desi audiences were looking for better distractions? Many big-starrer films failed to do the expected business at the box office, including Salman Khan starrer “Tubelight”, Shah Rukh Khan starrer “Jab Harry Met Sejal” and Ranbir Kapoor starrer “Jagga Jasoos”. Most recently, the Saif Ali Khan starrer “Chef” and the Akshay Kumar film “Toilet” couldn’t amass the big numbers either. The only fairly decent business this year in Hindi cinema was done by Judwaa 2 – of course, all this is not considering the massive hit that was Baahubali 2. This year’s lesson seemed to be: experiments aren’t always commercially successful.

Six Sigma Plus Pakistan’s production “Punjab Nahi Jaungi”, starring Humayun Saeed and Mehwish Hayaat, and Filmwala’s “Namaloom Afraad 2”, starring Fahad Mustafa, Mohsin Abbas Haider and Urwa Hocane, did bring people to the screens. Punjab Nahi Jaungi did around 40 crores (watch the full review here), which is a great number for a Pakistani audience, considering Pakistan does not have as many screens as India. Namaloom Afraad 2 made around 20 crore, despite various bans across the Gulf region and in Pakistan.

The small screen had a good run too. Though Pakistani dramasphere produces a substantial volume of content, it is often painted and labeled (and sometimes rightly so) as misogynist and sexist, relying on familiar tropes of the weepy woman and the damsel in distress, both of which are obsessed with marriage, divorces ad infinitum. Despite the regular sobstories, the dramasphere managed to break certain barriers. For starters, it is now airing a drama on Qandeel Baloch, the slain social media celebrity who was murdered over honor by her brother in July 2016. “Baaghi” starring Saba Qamar, Ali Kazmi and Sarmad Khoosat, airs on Urdu1, and it charts the rise and the tribulations of the life of a small town girl who is constantly exploited in her pursuit of ambition and a life of financial stability as well as fame and appreciation. Not only has Baaghi garnered appreciation from critics, it has also been consistently bringing in a lot of ratings from the audiences. (Listen to the full review of Baaghi on Patari.)


Another big hit was Yaqeen Ka Safar (watch review of Yaqeen Ka Safar here), that stars Sajjal Ali, Ahad Raza Mir, Hira Salman and Shaz Khan. Penned by Farhat Ishtiaq, this drama also touched upon various social issues. O Rangreza was another hit, written by Saji Gul and also starred Sajal Ali opposite Bilal Abbas (listen to the full review here and an interview with the writer, Saji Gul, here). Mubarak Ho Beti Hui Hai was a drama that spoke about the stigma and the struggle of bringing up girls in a toxic patriarchy and virulent misogyny (watch the review here). Starring Saima Noor, Sajid Hasan, Sabreen Hisbani and Saboor Ali, the play is penned by Faiza Iftikhar and directed by Badar Mehmood.

The entertainment medium in Pakistan is on the rise and despite the failures and moderately successful films, the space for creative expression is expanding and giving way to more content and ideas. Sure a lot of films didn’t do well at the box office (Balu Mahi, Chalay Thay Saath, and Raasta all managed to do less than 5 crores) but there were decent moneymakers too, such as Yalghaar and Mehrunisa V Lub U.

Here’s hoping that the rest of 2017 proves a good omen for Pakistani films. (Listen to a full podcast with Humayun Saeed about the struggle for successful cinema here). The upcoming releases of the year include the following, which may take the lead in box office numbers as well as critical acclaim.

Verna, directed by Shoaib Mansoor, stars Mahira Khan and Haroon Shahid.

Parchi, directed by Azfar Jafri, stars Hareem Farooq, Ali Rehman Khan and Ahmed Ali Akbar

Maula Jatt 2, directed by Bilal Lashari, stars Fawad Khan, Mahira Khan and Hamza Ali Abbasi

Parwaaz Hai Junoon, directed by Haseeb Hassan, stars Hamza Ali Abbasi, Hania Aamir and Shaz Khan.

Rangreza, directed by Amir Mohiuddin, stars Bilal Ashraf, Urwa Hocane and Gohar Rasheed.


http://www.oxgadgets.com/2017/10/pakistani-screens-2017.html
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@Zibago
I think that PNJ did break a new barrier in becoming the first Pakistani film to almost touch 50CR worldwide business. NMA2 could have very easily broken the 30CR barrier as well this year if they actually had a worldwide release, but they kept it local after getting banned in UAE. Lets see how Verna fares, but if Verna, Parchi, Arth and Rangreza together cross 35CR in Pakistan, then we would be looking at a new yearly Pakistani box office record in 2017.

I think one of the reasons why Bollywood did not fare well was that Dangal was not released, Raees was banned after a week, and Tubelight was given a delayed release. Amir Khan, Salman Khan and Shahrukh Khan movies are the biggest pulls. I do not know what will be the fate from censor board on Padmavati and Tiger Zinda Hai, but those are also some of the biggest Bollywood films still to come out this year. So we should not write it off yet, unless off course, they get banned.
 
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@Zibago
I think that PNJ did break a new barrier in becoming the first Pakistani film to almost touch 50CR worldwide business. NMA2 could have very easily broken the 30CR barrier as well this year if they actually had a worldwide release, but they kept it local after getting banned in UAE. Lets see how Verna fares, but if Verna, Parchi, Arth and Rangreza together cross 35CR in Pakistan, then we would be looking at a new yearly Pakistani box office record in 2017.

I think one of the reasons why Bollywood did not fare well was that Dangal was not released, Raees was banned after a week, and Tubelight was given a delayed release. Amir Khan, Salman Khan and Shahrukh Khan movies are the biggest pulls. I do not know what will be the fate from censor board on Padmavati and Tiger Zinda Hai, but those are also some of the biggest Bollywood films still to come out this year. So we should not write it off yet, unless off course, they get banned.
Also another big reason for Pnj,s success was ARY as they tend to market their products in a better way.
I mean PNJ was all over the place while few sources were advertising Nma2 Credit should be given where it is due They know how to make films and how to sell them.

I have low expectations from non eid releases as they tend to do not so good at the box office at best i see them making 10 crore

On bollywood bans yes it did play a role in helping our films and i think it should continue we have to provide suitable growth conditions for our artists and producers
 
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I was looking forward to that film Quetta:A City of Forgotten Dreams, but not sure what happened to it.
 
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On bollywood bans yes it did play a role in helping our films and i think it should continue we have to provide suitable growth conditions for our artists and producers

I think barring the Bollywood films of Shahrukh Khan, Amir Khan, Salman Khan, Hrithik Roshan, the local films compete well with the other Bollywood movies at the Box office. So I don't think any protection is needed. Local film distributers should just avoid head on clash with the 6-7 big Bollywood releases. For the rest, the competition is good for the local industry, and it is also good for the local theater trade.

I was looking forward to that film Quetta:A City of Forgotten Dreams, but not sure what happened to it.
So was I. Looked exceptional well shot.
 
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