I posted the "ISI alleged behind acid attacks" story as an example of the sort of obstacles Pakistan's image has to overcome. I thought it was clear from the excerpts that the reporter didn't believe it, but that the GoP didn't handle it well by remaining silent.
All-Green's approach was much better: pointing out that Pakistanis demonstrate rejection of acid-throwers by prosecuting and punishing them for their crimes. That is far superior to staying silent, and would only generate admiration for Pakistan, rather than suspicion.
I believe Jefferson-Waterman has been the GoP's PR consultants in Washington for the past fifteen years. link Maybe it's time to hire a different firm?