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Will 'Alita: Battle Angel' win the battle at the Pakistani Box Office?
The film has done reasonable business in the country given its niche genre and limited marketing
FAISAL ALI H UPDATED 2 DAYS AGO
Alita: Battle Angel, the manga based action film has had a lot of curiosity surrounding it. Originally announced by James Cameron, the movie languished in development limbo for a decade before being picked by director Robert Rodriguez.
Its story revolves around Alita(Rosa Salazar), an abandoned cyborg who awakens with no memory of who she is, that too in a futuristic and unfamiliar world. She is taken in by a compassionate doctor Ido (Christoph Waltz) who realizes that Alita may have had an extraordinary past. The movie then onwards chronicles her journey of discovering her superpowers and her past, and facing the forces of evil.
The lavishly mounted sci-fi film, made at a budget of over $170 million, premiered for Pakistani audiences a week earlier than in the US to a lukewarm response. It raked in an estimated 21 lacs on its opening day, going on to eventually collect a little over 90 lacs by the end of the first week.
Around this time, Alita: Battle Angel opened in its home market in the United States over the President’s Day weekend. Interestingly, the response there was not too different. Although it outperformed analyst expectations, the film collected a four day gross of $33 million, one of the lowest for this weekend historically speaking.
However, in Pakistan the film lumbered through the second week with a reduced number of shows and limited audience interest, and was not a complete washout. Although collections were affected by high security arrangements in Islamabad-Rawalpindi due to visit of foreign dignitaries over the previous weekend, it still collected an estimated 21 lacs during the week, taking its total collections to 1.13 crores.
While audience reaction to the film has been muted in the US and generally around the world, critics have not been too kind on the film either. The movie currently has a rotten rating of 59% on Rotten Tomatoes and a Metacritic score of 54. While not an outright disaster, these scores are still rather disappointing given the prestige of the talent behind the scenes.
Cinema critics and analysts have tied the film’s box office outcome to its unimpressive marketing. The influential Vanity Fair notes “A cyberpunk epic based on a popular manga with a strong pedigree behind the camera, should be an event movie, advertised and anticipated as one of the big films of the year.” Unfortunately it was not. Alita’s marketing budget suffered at the hands of its unexpectedly inflated production costs, and highlights the predicament for marketing women helmed sci-fi films, as witnessed previously in the Wachowskis’ Jupiter Ascending.
In Pakistan, the film will benefit from absence of competition from across the border in the coming few weeks. More shows have been slotted for the current weekend, and the movie should continue raking in collections at the ticket counters, albeit these will be on the lower end. The movie has potential to touch the 1.5 crore mark at the domestic box office, a fair outcome given the film’s niche genre.
Alita: Battle Angel set to get mega release in Pakistan
Alita: Battle Angel stars Rosa Salazar, Chrostoph Waltz and Jennifer Connelly in its leads. It is written by James Cameron and Laeta Kalogridis, directed by Robert Rodriguez and produced by 20th Century Fox.
https://www.hipinpakistan.com/news/1156841
An excellent film I dont know why critics hate it so much
@jamahir @Nilgiri @RealNapster @The Sandman
The film has done reasonable business in the country given its niche genre and limited marketing
FAISAL ALI H UPDATED 2 DAYS AGO
Alita: Battle Angel, the manga based action film has had a lot of curiosity surrounding it. Originally announced by James Cameron, the movie languished in development limbo for a decade before being picked by director Robert Rodriguez.
Its story revolves around Alita(Rosa Salazar), an abandoned cyborg who awakens with no memory of who she is, that too in a futuristic and unfamiliar world. She is taken in by a compassionate doctor Ido (Christoph Waltz) who realizes that Alita may have had an extraordinary past. The movie then onwards chronicles her journey of discovering her superpowers and her past, and facing the forces of evil.
The lavishly mounted sci-fi film, made at a budget of over $170 million, premiered for Pakistani audiences a week earlier than in the US to a lukewarm response. It raked in an estimated 21 lacs on its opening day, going on to eventually collect a little over 90 lacs by the end of the first week.
Around this time, Alita: Battle Angel opened in its home market in the United States over the President’s Day weekend. Interestingly, the response there was not too different. Although it outperformed analyst expectations, the film collected a four day gross of $33 million, one of the lowest for this weekend historically speaking.
However, in Pakistan the film lumbered through the second week with a reduced number of shows and limited audience interest, and was not a complete washout. Although collections were affected by high security arrangements in Islamabad-Rawalpindi due to visit of foreign dignitaries over the previous weekend, it still collected an estimated 21 lacs during the week, taking its total collections to 1.13 crores.
While audience reaction to the film has been muted in the US and generally around the world, critics have not been too kind on the film either. The movie currently has a rotten rating of 59% on Rotten Tomatoes and a Metacritic score of 54. While not an outright disaster, these scores are still rather disappointing given the prestige of the talent behind the scenes.
Cinema critics and analysts have tied the film’s box office outcome to its unimpressive marketing. The influential Vanity Fair notes “A cyberpunk epic based on a popular manga with a strong pedigree behind the camera, should be an event movie, advertised and anticipated as one of the big films of the year.” Unfortunately it was not. Alita’s marketing budget suffered at the hands of its unexpectedly inflated production costs, and highlights the predicament for marketing women helmed sci-fi films, as witnessed previously in the Wachowskis’ Jupiter Ascending.
In Pakistan, the film will benefit from absence of competition from across the border in the coming few weeks. More shows have been slotted for the current weekend, and the movie should continue raking in collections at the ticket counters, albeit these will be on the lower end. The movie has potential to touch the 1.5 crore mark at the domestic box office, a fair outcome given the film’s niche genre.
Alita: Battle Angel set to get mega release in Pakistan
Alita: Battle Angel stars Rosa Salazar, Chrostoph Waltz and Jennifer Connelly in its leads. It is written by James Cameron and Laeta Kalogridis, directed by Robert Rodriguez and produced by 20th Century Fox.
https://www.hipinpakistan.com/news/1156841
An excellent film I dont know why critics hate it so much
