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Why has PSL 3 failed to pull in big crowds?

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DUBAI: With just minutes to go before the start of a potentially explosive HBL Pakistan Super League game featuring defending champions Peshawar Zalmi and table-toppers Multan Sultans on Tuesday night, there was hardly any kind of buzz at the iconic Dubai International Stadium.

A few dozen spectators had made their way into the Ring of Fire and by the looks of it, not many were likely to follow them. In best-case scenario, the crowd attendance was expected to a thousand or so. Worst-case scenario: a few hundred.

The alarming part for the Pakistan Cricket Board (PCB) is that it’s not a one-time happening. Low crowd attendance has been a trend for PSL 3 and that doesn’t augur well for this relatively new T20 league.

The state-of-the-art Dubai stadium hasn’t attracted big crowds since the launch of the league in 2016 but this year even Sharjah, previously a magnet for fans, has really failed to pull in big crowds. Apart from Friday’s double-header, last week’s Sharjah leg of PSL didn’t attract any big hordes of fans and that must have come as a big disappointment for the PCB.

The falling spectator interest in PSL is surprising considering that the league is claiming to have become bigger and better in its third year. It has added a sixth franchise – Multan Sultans – and is now looking forward to move to Pakistan for the last three games of the season including the March 25 finale in Karachi.

Critics argue that its the failure of PCB’s marketing team. They blame the board’s marketing gurus for taking things for granted.

They might have a point. The Board did some aggressive marketing campaigns for the inaugural edition and then repeated the same mantra last year. This year, however, the pre-tournament hype lacked intensity. If there has been any efforts on the part of PCB to ensure bigger crowd attendance then they have hid them well.

The low turn-outs in Dubai isn’t a big surprise considering that the Dubai International Stadium is situated far from the city centre. Even bigger hurdle in the way of fans is that it isn’t linked to the city by any kind of public transport.

But Sharjah, which will host a series of PSL games next week, has delivered an unpleasant surprise.

Even the participating players are surprised.

“It is not a good sight playing in front of empty stands,” said a senior players featuring in PSL. “As a cricketer, you want to perform in front of a full house because it’s the fans who bring the best out of you. Unfortunately, you rarely get a chance to do that here,” added the player, who requested anonymity.

Reviving crowd interest in the league is certainly a big task for the PCB but it can achieve that goal with a single move: taking the entire PSL season to Pakistan next year.

The Board is mulling over that idea but much will depend on the availability of foreign players for such an enterprise.

“It will be like a dream come true if the entire PSL is held in Pakistan,” said the senior cricketer. “But chances of that happening are slim because it will be really tough to convince foreign players to play in Pakistan for an entire season.”

https://www.thenews.com.pk/latest/289144-has-psl-3-really-failed-to-pull-in-big-crowds
 
Will see when matches happen in Pakistan. Do t forget majority who lives in dubai are there for do jobs. In pakistan majority who will go to stadium is youthand players knows this too.
 
one more factor this year Lahore qalandar performed the worst, last year main crowed was pulled out in the match between karachi and lahore teams but this year everybody was already aware with the results so if PCB want PSL to be a success they should do something in player selections for crowd pulling teams
 
Seriously? Is this even a question. The tournament is being held outside of the country! Viewership of PSL is increasing as every year is passing. Its just that it is happening via the electronic screen (https://www.dawn.com/news/1393534/psl-season-3-livestream-crosses-82-million-views-in-15-matches) as physically going to watch matches is just not possible for 99% of the fans. If this were happening in stadiums in Pakistan I would be worried. However this was Lahore last year when the PSL game was held.

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Main issue there is that there is majority of labours they work the whole day and rest because the have to wake up early and go for work there is always more crowd at thursday night and friday due to holiday.... If these matches are held in pakistan not a single seat is gonna be alempty as u will see in playoffs and final
 
most of the Pakistani's in UAE are workers and they have jobs , their schedule is tight .. Indians as Rootu nation wont be coming to see because they are so narrow minded to enjoy sports from Pakistan .. we will see how much public turn out in Final which is in Karachi
 
Technically PIA could have run promotional tickets for PSL matches if they had any brain.....:o:
Watch game fly back same night

Cricket fan Ticket price :P fill the Bus , or Plane in this case !!! Party in UAE and then fly back next morning

But the crowds attending are normal figures for small stadium , the UAE stadium is extra ordinarily large
 
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Yes crowd is disappointing though its still popular in digital media whether its tv or youtube channel..For example look at this crowd today on weekend night and boht quetta and zalmi attracted huge fans in first season. it all will get change when PSL move to Pakistan so i think PCB should conduct more matches in Pakistan if they want to make it more successful financially

Fdjl6x0H5c_jA8GstdBmvcV2gEBLhjCl0Rufrss46w7_vrndC2-NOimSc446zb4B7ef-UXhhFf2fY5vELNy9_PyL7nhCqBjS2nqfz_cHsJQHG7t6Q0DzCBYXT7a5Fpu5V-0nFruMM9H_I4tBi0pUsLdG3QWt42TtG9_y6-FsJDRzEB2V8H5hTNGSJwCJ27BJGdH4vzQW3ebIlNIQl6kpjBMMiDyInpPet7N02-BL0NkrgXGFQsiOMU1043jdsciZ4ytOsRznfcwdjfXN1QgTLAMMFkIG7aXLvARtx1ew796UOu3AXTBy_VBBjrB8QJO53i6dwWOOxbRAqKpavg3PSbqeBnjU7fBjbmbYq_JB1ol19xVSZw4kHDpCHerXwhoFx1MxzANltKub_meKBzShCP8fSYc-9688wX__1XQDXafOfkFfLW_GKzbmmoIH2JXvouQiiqVukNne7yuC1pWX1sClbuY39cch1NmvnCBYNu4oqzlqv_5Gjys0dpEsSFohyVkvONQCQ1lCENkZiPKoOpHvqyYqTPrzHZo6ln-wbQpwTQHy1CBAzb2JhroNABnbXABxucDWv7zEGdsZzWb_OfrTQJ9sTPY1kv0TxNnQ=w1177-h662-no
 
Considering bcci makes $180 million by selling telecasting rights to Asian & western countries , I would say u already know
I dont care about how much BCCI makes..juts not interested in your IPL( indian phuduu league) so go and troll elsewhere..stop bringing your phuddu league in every topic
 

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