White Rabbit candy ice cream becomes a hit in the US

[TaiShang]

White Rabbit candy ice cream becomes a hit in the US
chinadaily.com.cn, March 5, 2019

The White Rabbit candy [Photo/VCG]
The producer of the White Rabbit candy said it is delighted to see the flavor of its product turned into a popular ice cream by a company in the United States.

Guanshengyuan Group, a famous time-honored brand in the food industry that is headquartered in Shanghai, also said that it is inspired by the success of the White Rabbit candy-flavored ice cream, which was created by Los Angeles-based food company Wanderlust Creamery with media company Foodbeast.

Shen Qinfeng, marketing manager of Guanshengyuan Group, clarified that the ice cream was done without the authorization of the group, which has no collaborations with US food suppliers. He pointed out that the popularity of the ice cream goes to prove the brand’s recognition in international markets.

The classic Shanghai milk candy branded White Rabbit was created by Shanghai Guanshengyuan Group in 1959.

"This year marks the 60th anniversary of the White Rabbit candy. We are inspired by the creation of the White Rabbit ice cream in the US. We will develop further innovations through new confectionery research and cross-brand cooperation to better serve consumers," he said.

Wanderlust Creamery created the White Rabbit flavor as a Chinese New Year special for Asian Americans in the US. The ice cream is said to contain about one-and-a-half candies per scoop. Every cone is also wrapped using paper bearing the White Rabbit design.

According to Adrienne Borlongan, the co-founder of Wanderlust Creamery, the company planned to sell the product for only nine days. Initial sales were mediocre until the ice cream went viral following coverage by some bloggers on social media platforms such as WeChat and Instagram.

Thanks to its new-found popularity, the company extended the sales period and sold 50 gallons of White Rabbit ice cream between Feb 1 and 20. Another 80 gallons were sold from Feb 21 to 24 as a promotion. The company has announced that the flavor will be kept on the menu till March.

http://www.china.org.cn/business/2019-03/05/content_74533672.htm

 

[oprih]

Chinese food and delicacy are the best in the world, that's why it's so popular.

White rabbit candy is popular in the Philippines too, my grandparents used to buy those.

 

[ohmrlobalobayeh]

The candies are not really 'milk'- more like sweetened and thickened cream- before being solidified into rectangular shapes with edible transparent wrappings

I ate this on and off since kindergarden. But fear aquired from the 'poison milk' scandal kept me off them since- 11years on.

Chinese dairy products are widely imported by Singapore and the famous rabbit candies were 1 of the many products tested positive for the chemical in the scandal.

The World Health Organization referred to the incident as one of the largest food safety events it has had to deal with in recent years, and that the crisis of confidence among Chinese consumers would be hard to overcome

 

[Skull and Bones]

I remember eating some in my childhood, you cannot have just one.

 

[Super Falcon]

I hope its not contain any haram ingredients

 

[KediKesenFare3]

Tbh, how hard can it be to sell candies in the US?

 

[TaiShang]

I hope its not contain any haram ingredients

It is just milk and some other non-meat ingredients. I am not sure milk is also classified as haram and non-haram.

Tbh, how hard can it be to sell candies in the US?

Yeah, they are pretty much eat anything sweetened. Their coke cans are ginormous and the freak sold as cookie at Starbucks is just an insult to cookie industry because it is just sweet.

 

[KediKesenFare3]

It is just milk and some other non-meat ingredients. I am not sure milk is also classified as haram and non-haram.



Yeah, they are pretty much eat anything sweetened. Their coke cans are ginormous and the freak sold as cookie at Starbucks is just an insult to cookie industry because it is just sweet.

Though, I must admit I suffer from sugar addiction but Americans are in general "sweet" people.