Viet
ELITE MEMBER
- Joined
- Jun 18, 2012
- Messages
- 29,950
- Reaction score
- 0
- Country
- Location
the Coastal Hill Hotel, will feature 1500 rooms in total and stretch about one kilometer along the coast, making it Vietnam’s largest hotel complex. It is located in the seaside city of Quy Nhon in Binh Dinh province. FLC has invested $123 million into the new project and construction began on June 15 this year.
The FLC Group is one of the largest property development firms in Vietnam but is also involved in advertising, medical machinery and equipment, iron and steel, and the hospitality industry.
The hotel will expand the capacity of the FLC Quynhon Beach & Golf Resort by 150 percent.
Quy Nhon is not a major tourist destination yet, but has attracted increasing numbers of foreign visitors. FLC hopes to turn the hotel into an attraction in and of itself.
FLC has touted the good “fengshui” of the hotel as it located on a hill overlooking the beachfront. Moreover, there is large one kilometer artificial lagoon for guests to enjoy.
Given the size and location of the project, FLC clearly hopes to turn the Coastal Hill Hotel into a one-stop luxury experience in Quy Nhon.
Most foreign tourists travel to Ho Chi Minh City to the south or the beach resort town of Nha Trang to the north, bypassing Quy Nhon altogether.
Nonetheless, the Vietnamese government has already labeled Quy Nhon one of the tourist hubs of Central Vietnam’s southern coastal region and hopes to transform the traditionally agricultural and fishing city into one of the country’s biggest destinations.
The city’s beaches and Cham temples have attracted significant numbers of domestic tourists but this new complex is also an effort to attract both large numbers of foreign and domestic tourists. With Chinese arrivals to Vietnam up by 55% in 2017 as compared to the same period last year, China has become the most important tourist source market for Vietnam.
This is in sharp contrast with the situation a few years ago when many were worried that regional tensions between Vietnam and China over the South China Sea would damage tourism between the two countries.
The audacious project was met with incredulity when Dang Tat Thang, FLC’s deputy general director in charge of investment first began discussing the project with consultancy groups. According to him, both the size and cost of the project seemed unbelievable to investors.
However, getting a head start on an up and coming tourist destination may pay off in the long-term as more and more middle and high-income Chinese tourists travel to Vietnam looking for luxury travel and accommodation opportunities as well as unique experiences in less visited destinations.
https://jingtravel.com/flc-bets-on-growth-of-chinese-tourism-by-building-vietnams-largest-hotel/
