The Incredible Story of Lijjat Papad!

[dray]

Today, Lijjat is more than just a household name for 'papad'.

Officially known as Shri Mahila Griha Udyog Lijjat Papad, the organisation's main objective is empowerment of women by providing them employment opportunities. Started in the year 1959, the turnover touched 200 crores in 2002 and 650 crores in 2010 . Today, the turnover stands at over 800 crores annually.

Lijjat Papad was the brainchild of seven Gujarati women who had nothing more than a belan and started off with a borrowed capital of Rs 80. They bought ingredients and started work on their terrace to produce four packets of papads in 1959. These seven spirited ladies had set the ball rolling. As the days went by, more women joined this initial group and the institution grew fast.

Lijjat believes in the philosophy of sarvodaya and collective ownership. It accepts all its working members as the owners and an equal partaker in both profit and loss. The members are co-owners and fondly referred to as "sisters". All the decisions are based on consensus and any member-sister has the right to veto a decision. Men can only be salaried employees and not the members of the organisation, which is understandable for a women's cooperative.

‘Lijjat Papad’ is a phenomenal embodiment of the entrepreneurship acumen and aspirations of rural Indian women. It proves that one does not need Ivy-League education and big investor money to create and sustain successful businesses. All it takes is an undying spirit to succeed.

The Logical Indian salutes this amazing spirit and hopes many more such efforts gain big success.

*Story picked up from the fb post of 'The Logical Indian'.

 

[Diggy]

to start a business and run it into profits you don't need to be an MBA.

sincerity in service , effective pricing and product quality three main things in business.

had heard about lijjat papad thing , this women who started it is an entrepreneur.

Jawanti Poppat (founder of lijjat papad)

 

[Levina]

Hats off to those 7 housewives!!
I remember reading about Lijjat papad and Nirma in 1st yr MBA (marketing). I'm sure these stories would inspire generations to come.

 

[Guynextdoor2]

There was a time when the commercials of this 'little' co-operative' beat the living daylights of the likes of Levers.

 

[Guynextdoor2]

@dray did you change your name to @Rain Man ?

 

[dray]

Hats off to those 7 housewives!!
I remember reading about Lijjat papad and Nirma in 1st yr MBA (marketing). I'm sure these stories would inspire generations to come.

Nirma is another inspiring story, sometimes makes me think what the hell I am doing!

@dray did you change your name to @Rain Man ?

Yes!

There was a time when the commercials of this 'little' co-operative' beat the living daylights of the likes of Levers.

Ahaha, it made me nostalgic! Those were beautiful times, we had so less of everything, but those small things were so satisfying.

 

[Guynextdoor2]

Ahaha, it made me nostalgic! Those were beautiful times, we had so less of everything, but those small things were so satisfying.

Yep.....this was waaaaayyyyy before high school too

 

[Mike_Brando]

Nirma is another inspiring story, sometimes makes me think what the hell I am doing!



Yes!



Ahaha, it made me nostalgic! Those were beautiful times, we had so less of everything, but those small things were so satisfying.

R e Dray dada ebar ami apna ke ki naam e dakbo!!Rain man dada kothagulo kemon jeno sonachche

 

[Levina]

Nirma is another inspiring story, sometimes makes me think what the hell I am doing!

What the hell 're you doing Mr.Ray?? Lol
Kidding!!

Some risks 're worth taking.
From whatever lil I know about you I think you'll make a good business man (invade you're not one already).

R e Dray dada ebar ami apna ke ki naam e dakbo!!Rain man dada kothagulo kemon jeno sonachche

I liked the new name.

Yep.....this was waaaaayyyyy before high school too

Hm?
Lijjat papad is available in the market. Isn't it??

 

[Guynextdoor2]

What the hell 're you doing Mr.Ray?? Lol
Kidding!!

Some risks 're worth taking.
From whatever lil I know about you I think you'll make a good business man (invade you're not one already).


I liked the new name.


Hm?
Lijjat papad is available in the market. Isn't it??

We were talking about the commercial. It came out when we were very very young.

 

[janon]

Hats off to those 7 housewives!!
I remember reading about Lijjat papad and Nirma in 1st yr MBA (marketing). I'm sure these stories would inspire generations to come.

They are not housewives. They are entreprenuers/businesswomen.

 

[Mike_Brando]

What the hell 're you doing Mr.Ray?? Lol
Kidding!!

Some risks 're worth taking.
From whatever lil I know about you I think you'll make a good business man (invade you're not one already).


I liked the new name.


Hm?
Lijjat papad is available in the market. Isn't it??

Huh,Levina jee how come you understood the post,i mean it's written in Bengali after all!!Do you know Bengali by nay chance

 

[Levina]

They are not housewives. They are entreprenuers/businesswomen.

You sure?

 

[janon]

You sure?

The thread topic is about them succesfully creating a brand that is worth hundreds of crores today. Of course I'm sure.

 

[Levina]

The thread topic is about them succesfully creating a brand that is worth hundreds of crores today. Of course I'm sure.

You're talking their present and I was talking about their past. The article says these women had nothing but belan and some borrowed money when they started off.