TCS is world's most powerful brand in IT Services: Report

[Paranoid Android]

Brand Finance's 2016 annual report evaluated thousands of the world's top brands to determine which are the most powerful and the most valuable.

India's top multinational IT company Tata Consultancy Services has been rated as the world's most powerful brand in Information Technology Services by a leading global brand valuation firm, the company said on Wednesday.

Brand Finance's 2016 annual report evaluated thousands of the world's top brands to determine which are the most powerful and the most valuable.

Scoring highly on a wide variety of measures such as familiarity, loyalty, staff satisfaction and corporate reputation, Tata Consultancy Services (TCS) emerged as the IT services industry's most powerful brand with a score of 78.3 points earning it an AA+ rating.

"TCS' customer focus has been central to its recent success, but a closer look at our data shows strong and improving scores for brand investment and staff satisfaction too," said David Haigh, CEO, Brand Finance.

"It has emerged as a dominant force in the IT services industry and is the strongest brand in the sector. Its brand power is indisputable," Haigh said.

Across all industries, Disney was rated as the most powerful brand and Apple as the most valuable brand for 2016.

According to the report, TCS is also the fastest growing brand within its industry over the last 6 years.

The company's overall brand value has increased from $2.34 billion in 2010 (when the first evaluation of the TCS brand was conducted) to $9.4 billion in 2016.


"Customer centricity lies at the heart of our organisation and is a key driver for growth of the TCS brand. The efforts of our 344,000 employees our best brand ambassadors have helped our brand strength to be rated at the top of our industry," said N Chandrasekaran, CEO and Managing Director of TCS.
http://www.dnaindia.com/money/repor...-powerful-brand-in-it-services-report-2173542

 

[EagleEyes]

Well, it offers dirt cheap services compared to IBM, Accenture, etc. Of course the rise will be good, but in the long term market will be saturated.

 

[Hamartia Antidote]

Well, it offers dirt cheap services compared to IBM, Accenture, etc. Of course the rise will be good, but in the long term market will be saturated.

Do they have any presence here? I just hear about Sapient, Cognizant, and Wipro.

 

[Skull and Bones]

Well, it offers dirt cheap services compared to IBM, Accenture, etc. Of course the rise will be good, but in the long term market will be saturated.

The dirt cheap services will kill any potential competition in the market, so the long term potential is even better for the company. Specially when IBM is retreating from its service base industry to enterprise level storage and cloud based computing.

 

[EagleEyes]

Do they have any presence here? I just hear about Sapient, Cognizant, and Wipro.

Yeah, they do. They are outbidding IBM, Wipro these days in terms of cheap.

 

[Skull and Bones]

Do they have any presence here? I just hear about Sapient, Cognizant, and Wipro.

Wells Fargo, Bank of America, Walmart are all customers of TCS.

 

[Rajaraja Chola]

Well, it offers dirt cheap services compared to IBM, Accenture, etc. Of course the rise will be good, but in the long term market will be saturated.

Another thing is TCS hires a lots of people to do an project compared to IBM or Accenture. TCS offers to do an project with 40 persons, when it can be done with 20. Profit margins are not affected as the Rupee value has fallen, and Indian IT salary package is still in 20000 INR.
I believe they should now have a change in strategy, and invest in futuristic innovative projects.

 

[illusion8]

Another thing is TCS hires a lots of people to do an project compared to IBM or Accenture. TCS offers to do an project with 40 persons, when it can be done with 20. Profit margins are not affected as the Rupee value has fallen, and Indian IT salary package is still in 20000 INR.
I believe they should now have a change in strategy, and invest in futuristic innovative projects.

I guess you aren't updated since the last decade and a half..I am not from an IT background, but what you say was true 15 years back.

 

[Rajaraja Chola]

I guess you aren't updated since the last decade and a half..I am not from an IT background, but what you say was true 15 years back.

I am a recent graduate, 2013 batch and my elder brother graduated in 2009. I remember, the active IT packages for 2009, avg minimum in Tier-1 was 25000 INR. Companies leisurely offered anything between 30-35K INR as starting package, making way for reality boom in Chennai. Now 2013 batch, and last year, IT companies such as HCL, TCS offers as low as 20K INR. HCL is even worse. Wipro alone has minimum of 23k INR I guess.

IT salaries has stagnated very much. But TCS is the only company still doing record intake. But not much employment benefits.

 

[illusion8]

I am a recent graduate, 2013 batch and my elder brother graduated in 2009. I remember, the active IT packages for 2009, avg minimum in Tier-1 was 25000 INR. Companies leisurely offered anything between 30-35K INR as starting package, making way for reality boom in Chennai. Now 2013 batch, and last year, IT companies such as HCL, TCS offers as low as 20K INR. HCL is even worse. Wipro alone has minimum of 23k INR I guess.

IT salaries has stagnated very much. But TCS is the only company still doing record intake. But not much employment benefits.

First couple of years are internship years..Most run of the mill engineering colleges churn out sub par engineers that need to be trained for a substantial period of time..