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Tanishq breaks social norms, celebrates remarriage in new ad
New Delhi: Popular jewellery brand Tanishq is known for its pleasing advertisements but the brand nailed it this time around with its new ad. While most of the ad makers still are obsessed with fair skin, Tanishq's new ad tries to break the social norms and shows a dusky bride with a daughter who is all set to remarry.
Clad in the exquisite jewellery, the ad shows the bride getting ready for her marriage. She spots a young girl standing in the doorway and asks her to come in and adjusts her jewellery. Later, the young girl accompanies the bride to the mandap and sits along with bride's parents. While the bride is walking around the fire with the groom, the young girl addresses her as mother and tells her that she also wants to accompany her. The mother hushes her but the groom senses the young girl's disappointment and carries her in her arms and continues with the 'pheras'.
The ad is got a good response from the people and many have taken to Twitter to call it a brave attempt on the part of the jewellery brand.
Shivangi Yadav tweeted, "So beautiful. Tanishq redeems itself with style while breaking a few norms."
Another user Smita Prakash wrote, "A dusky bride with a daughter! That's brave in India. Tanishq Wedding Film (2013)"
Bhatnaturally wrote, "Tanishq makes a larger social point with its ad for new-age wedding jewellery."
Read more at: http://ibnlive.in.com/news/watch-tanishq-breaks-social-norms-celebrates-remarriage-in-new-ad/430572-44-124.html
New Delhi: Popular jewellery brand Tanishq is known for its pleasing advertisements but the brand nailed it this time around with its new ad. While most of the ad makers still are obsessed with fair skin, Tanishq's new ad tries to break the social norms and shows a dusky bride with a daughter who is all set to remarry.
Clad in the exquisite jewellery, the ad shows the bride getting ready for her marriage. She spots a young girl standing in the doorway and asks her to come in and adjusts her jewellery. Later, the young girl accompanies the bride to the mandap and sits along with bride's parents. While the bride is walking around the fire with the groom, the young girl addresses her as mother and tells her that she also wants to accompany her. The mother hushes her but the groom senses the young girl's disappointment and carries her in her arms and continues with the 'pheras'.
The ad is got a good response from the people and many have taken to Twitter to call it a brave attempt on the part of the jewellery brand.
Shivangi Yadav tweeted, "So beautiful. Tanishq redeems itself with style while breaking a few norms."
Another user Smita Prakash wrote, "A dusky bride with a daughter! That's brave in India. Tanishq Wedding Film (2013)"
Bhatnaturally wrote, "Tanishq makes a larger social point with its ad for new-age wedding jewellery."
