Singaporeans take Chinese New Year more seriously than Christmas, according to Google data

[ohmrlobalobayeh]

The data never lies, and according to Google’s insights, Singaporeans take Chinese New Year even more seriously than they do Christmas.

Perhaps, it wouldn’t need statistics for any Singaporean to know this. I mean, have you seen the insane efforts put into sprucing up Chinatown every year?

But yeah, Chinese New Year is considered the most important cultural event here, and according to Google, Singapore, in particular, outspend and outsearch its neighbours in Southeast Asia during the festivities.

Google dropped some analytics from its Google Survey and Google Trends data, revealing that Chinese New Year surpasses Deepavali, Ramadan, and even Christmas as the most searched festive moment here — two-thirds of Singaporeans turn to Google and YouTube as early as six weeks before the actual event.

Fun fact: the number of Chinese New Year-related searches in Singapore has even increased by 27 per cent year-on-year.

GRAPH: Google
Our digital savviness and interest in the festival also mean that Singaporeans are searching about Chinese New Year way more than other markets with similar populations of ethnic Chinese. Google noted that the search volume of related queries in Singapore last year is twice of Malaysia’s. Hell, it’s even 40 per cent more than Hong Kong, whose population is made up of 92 per cent Chinese.

GRAPH: Google
But what exactly are folks looking for online? Google found out that there has been an upward trend of people looking for restaurants to have reunion dinners, including eateries offering non-traditional meals such as Japanese and Thai joints.

Wearing new clothes while making rounds visiting friends and family is encouraged, so it’s not surprising that searches for apparel and make-up pick up closer to the start of Chinese New Year. Shopping is a must, and last year alone saw Singaporeans spend $2.3 billion during the festive season — 2.5 times more than the Singles Day sale event.

 

[ohmrlobalobayeh]

= Chinese new year is the most important event in Singapore.

The entire country will be in shutdown mode for 3 days n up to a week informally.

 

[Menthol]

I wonder why this kind of study is necessary??

Of course, Chinese New Year is more important than X-Mas for Chinese unless you are Chinese Christian.

But if this to be interpreted as political, then it's a danger for USA that Singaporeans are less recognize themselves as White people wannabe than be a real Chinese descendant.

This means in the war between China and USA, Singaporeans perhaps will be neutral or take a side with China over fanatically support USA.

And Singaporeans can't be trusted and dependable as USA agents to bring destruction to China.


So, for now, it's a dream for USA if Singaporeans can be used to support USA and be successful to destroy China, after that Singaporeans can easily be disposed of like USA ex-ally Saddam Hussain because they are not a real White people but Chinese descendants.

I hope USA can work harder on this issue and have a good plan to brainwash Singaporeans.

 

[ohmrlobalobayeh]

I wonder why this kind of study is necessary??

Of course, Chinese New Year is more important than X-Mas for Chinese unless you are Chinese Christian.

But if this to be interpreted as political, then it's a danger for USA that Singaporeans are less recognize themselves as White people wannabe than be a real Chinese descendant.

This means in the war between China and USA, Singaporeans perhaps will be neutral or take a side with China over fanatically support USA.

And Singaporeans can't be trusted and dependable as USA agents to bring destruction to China.


So, for now, it's a dream for USA if Singaporeans can be used to support USA and be successful to destroy China, after that Singaporeans can easily be disposed of like USA ex-ally Saddam Hussain because they are not a real White people but Chinese descendants.

I hope USA can work harder on this issue and have a good plan to brainwash Singaporeans.

U hsve to take in the context of the kind of background that the writer has:

Young.
Non-Chinese.

He probably didn't understand the cultural significance of Chinese new year to the Chinese, except that its 'just another festival in Singapore'

Hence why he could lump Deepavali, Hari raya, Christmas all in the same league.

 

[rott]

unless you are Chinese Christian.

I am a Chinese Christian and Chinese New Year is even more important for me and our family. It's much much grander than Christmas.

 

[Menthol]

I am a Chinese Christian and Chinese New Year is even more important for me and our family. It's much much grander than Christmas.

There are two reasons for that...

First, because you live in a Chinese country and Chinese New Year is their biggest holiday, they force it to you.

Second, because you still have Chinese family members who are still following traditional folklore religion.


There are Chinese friends of mine who able to cut themselves from anything Chinese, including Chinese New Year.

U hsve to take in the context of the kind of background that the writer has:

Young.
Non-Chinese.

He probably didn't understand the cultural significance of Chinese new year to the Chinese, except that its 'just another festival in Singapore'

Hence why he could lump Deepavali, Hari raya, Christmas all in the same league.

Culture is just a habit and agreement.

Once it's removed from the head of everyone, it's gone.

Chinese culture is strong and powerful, shaped for thousands of years of study and experience, to reach the level of today, where any Chinese countries are successful, including their diaspora communities worldwide.


And that is something dangerous for USA and Western civilization in general.

Why don't Chinese culture just gone and be like others (who is insignificant)?

 

[rott]

There are two reasons for that...

First, because you live in a Chinese country and Chinese New Year is their biggest holiday, they force it to you.

Second, because you still have Chinese family members who are still following traditional folklore religion.


There are Chinese friends of mine who able to cut themselves from anything Chinese, including Chinese New Year.



Culture is just a habit and agreement.

Once it's removed from the head of everyone, it's gone.

Chinese culture is strong and powerful, shaped for thousands of years of study and experience, to reach the level of today, where any Chinese countries are successful, including their diaspora communities worldwide.


And that is something dangerous for USA and Western civilization in general.

Why don't Chinese culture just gone and be like others (who is insignificant)?

Pls don't trust my flag. I am an over seas Chinese but I had my Chinese flag displayed.

 

[sixth]

many many years ago, a white scholar write an article about japan.
he say something like this: the japanese learn and develop our science and technology, but they never adopt our christian religion.

according to some fact data, christian population in japan is around 1 million.

 

[lcloo]

The logic is very simple.

Christmas is celebrated by Christians.

Chinese New Year is celebrated by Chinese of all religions (Buddhists, Christians, Muslims etc) as well as atheists because it is a festival of celebrating the coming of a new year (a new agriculture year to plant new crops and hopes for better harvest later, a tradition for thousands of years ). So in Chinese majority nation like Singapore more people will celebrate the festival than Christmas.

Chinese year is known lunar (moon) year as well as Agriculture Calendar year 农历. It was said invented 4,656 years ago to determine the timing for planting new crops and harvest as well as the arrival of Spring, Summer, Fall and Winter, as well as the 24 dates （24节气）for position of Sun related to the Earth. These are important for the mainly agricultural economy of China for thousands of years.

The current Christian Gregorian year that we are using now was only introduced to Chinese after 1900s.

The Vietnamese Tet festival is also a lunar year festival very close (practically on the same dates) as Chinese New Year. Same as well for Korean lunar new year.