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Realme overtakes Samsung to become India’s second largest smartphone maker, Samsung falls to the fourth place

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Realme overtakes Samsung to become India’s second largest smartphone maker, Samsung falls to the fourth place​

Samsung, once the top smartphone selling brand in India, has now fallen to the fourth place in Q2 2022.

Published On: August 10, 2022 | Last Updated: August 10, 2022

HIGHLIGHTS
  • Realme shipped 6.1 million phones in the June quarter, growing over 23% YoY
  • Despite showing a 2.7% YoY growth, Samsung was outpaced and fell to fourth
  • India’s smartphone market demand slump caused its third consecutive sequential decline
IDC-India-smartphone-market-Q2-2022.jpg


Realme has become India’s second largest smartphone maker, even as the country’s smartphone market continued to slump. The Indian market’s decline has continued in the June quarter as well, according to data from market research firm IDC’s latest quarterly devices tracker report. According to the firm, despite a 2.9 percent year-on-year (YoY) growth in devices shipments to 34.7 million units this quarter, as against 33.8 million in Q2 2021, the Indian smartphone market saw a 5% sequential decline, or decline in shipment numbers from the previous quarter.

How each smartphone OEM fares in India

China-based smartphone OEMs Realme and Vivo, meanwhile, were the biggest gainers — despite market headwinds. While Realme shipped 6.1 million smartphones in India in Q2 2022 to grow 23.7 percent, Vivo shipped 5.9 million devices during the same quarter, at 17.4 percent YoY growth. This has helped Realme jump places and become the second largest smartphone brand in India, right behind Xiaomi. The latter, which is the biggest phone brand in India at the moment, has managed to hold on to its market rank — but by far slimmer margins than before.

According to IDC, Xiaomi shipments declined by a whopping 28.2 percent in Q2 2022, falling to 7.1 million units. Two years ago, in Q2 2020, Xiaomi shipped three times the number of devices that Realme shipped to India. While the gap between Xiaomi and Realme back then was of nearly 20 percentage points, the same gap is now lesser than three percentage points. This further highlights Realme’s strong growth in India, since Xiaomi shipments have actually grown from two years ago.

Samsung, it is interesting to note, has fallen to the fourth place in the Indian smartphone shipment rankings. For Samsung too, while its shipments grew 2.7 percent YoY, it was outpaced by Realme and Vivo’s growth in India. Nevertheless, IDC says that Samsung has the highest average selling price (ASP) among the top five phone makers in India — with an ASP of nearly Rs 20,000. In comparison, the ASP of the Indian smartphone market as of this quarter is around Rs 16,800.

Oppo held on to its fifth spot in the rankings, growing 2.3 percent to ship 4 million smartphones in the June quarter.

 
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I just wonder how samsung plummets so much, India is sanctioning south Korea?
 
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Foxconn Finds Itself Caught In The Crossfire As Chip Manufacturing Emerges As Major Battleground In US-China Tech War


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Senior national security officials of Taiwan have reportedly asked the country's electronics manufacturing giant Foxconn to rescind their decision to invest in Chinese chip manufacturing company Tsinghua Unigroup.

The request by Taiwanese authorities comes amid threat by an increasingly belligerent China to forcibly annex the island state and U.S. intensifying its tech war with China in a bid to reduce Beijing’s presence in the global supply chain

In a filing to the Taiwan Stock Exchange (TWSE) on July 14, the company had disclosed that its subsidiary Foxconn Industrial Internet Co Ltd had invested $797 million in the state-backed Tsinghua Unigroup via a string of smaller investments in Chinese companies.

On July 30, TWSE fined Foxconn $5,010 saying that the electronic manufacturing behemoth did not disclose its plan to invest in Tsinghua Unigroup as soon as the board approved the deal.
Earlier in July, the Investment Commision under Taiwan's Ministry of Economic Affairs issued a notice to Foxconn asking it to explain its decision to invest in Tsinghua Unigroup before gaining regulatory approval in Taiwan.

While Foxconn has been a strong electronic manufacturing services (EMS) business with demonstrated prowess in manufacturing (or rather assembling) products like Apple’s iPhones, Microsoft’s Xbox and Sony’s Playstations etc, it is now trying to establish its presence in semiconductor space. The investment in troubled Chinese semiconductor company was seen as an attempt to expand its footprint in chip industry.

When the company founder Terry Gou stepped down to pursue his political ambition, Young Liu, then the general manager of Foxconn's semiconductor unit, succeeded him as the chairman of the conglomerate. He is widely regarded as the semiconductor expert at Foxconn and is counted among the key decision-makers regarding the company's plans for semiconductor fabs.

Tsinghua Unigroup, once viewed as China’s best bet for reducing dependence on imported chips and mounting a challenge against foreign chip manufacturers, has faced several setback recently including one of its creditors has requested a court to begin bankruptcy proceedings against the company.

Over the years, the Chinese government has poured huge funds into Tsinghua Unigroup, along with other chip makers such as Semiconductor Manufacturing International Corp, in hopes of building national champions in chips.

Although China is the world’s largest consumer of semiconductors, it has a disproportionately small international market share of production and a very low domestic chip self-sufficiency rate.

One success story for China has been the Semiconductor Manufacturing International Corp (SMIC), the country's top chip maker, is already able to produce 14-nm chips. Some Chinese observers have claimed that it has also achieved the capability to make 7-nm chips.

Aligning with U.S

The attempt to rein in Foxconn is also seen as signal by Taiwanese government to align with U.S's moves to cripple China’s chip self-sufficiency drive.

Last week, US President Joe Biden signed the Chips and Science Act into law which will provide $52 billion in subsidies for domestic chip makers on top of tens of billions of dollars for scientific research.

Under the law, the subsidy recipients for domestic semiconductor production are barred from expanding production in China beyond “legacy semiconductors” – defined as chips made with 28-nanometre process technology or older – for 10 years.

The act could cast a shadow over China’s supply chain security and technology development.

The U.S is also aggressively pushing for a new grouping called the Chip 4 , envisaged as a strategic alliance of four global chip powerhouses (U.S, South Korea, Japan and Taiwan. The partnership is being viewed by Beijing as a competitive step aimed at ousting it from semiconductor value chains.
 
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