Kailash Kumar
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Pakistan’s sweetheart: QMobile signs on Ertugrul star Esra Bilgic as ambassador
Esra Bilgic, hugely popular in Pakistan for portraying the role of ‘Halime Hatun’ in the historical TV series Ertugrul, is seen in this photograph uploaded to the QMobile Facebook page on July 13, 2020
July 15, 2020
ISLAMABAD: QMobile, Pakistan’s largest smartphone marketing brand, said this week it had signed on Esra Bilgic, hugely popular in Pakistan for portraying the role of ‘Halime Hatun’ in the historical TV series Ertugrul, as an ambassador.
The series, which ran in Turkey until 2019, is loosely based on the story of a 13th century nomadic Turkic tribal leader who confronted Mongols, Crusaders and Byzantine rulers in what are now Syria and Turkey.
Pakistani broadcaster PTV began airing Urdu-dubbed episodes of the show during Ramadan this year, and it has since become the most watched program ever aired by the outlet, gaining such popularity that residents have erected statues to commemorate the medieval Turkish leader at the heart of the show. Bilgic’s character has become especially loved nationwide.
The show also got a ringing endorsement from Pakistani Prime Minister Imran Khan, who said on Twitter that it would help combat “vulgarity” from Hollywood and Bollywood and promote family culture.
“QMobile is proud to announce #EsraBilgic famous for playing Halime Sultan from #Ertugrul as its ambassador for View Max Pro series making QMobile the first Pakistani brand to have any celebrity from Ertugrul phenomenon on board,” QMobile said in a post on its official Facebook page on Monday.
More than 58 million people viewed the first episode of Ertugrul on PTV’s YouTube channel in two months, and the entire show has had more than 250 million views, according to PTV data. Turkish state television waived royalties for the show.
QMobile, which imports phones from China and markets them under its brand in Pakistan, sells an estimated one million mobile phones monthly.
https://www.arabnews.pk/node/1704986/pakistan
Esra Bilgic, hugely popular in Pakistan for portraying the role of ‘Halime Hatun’ in the historical TV series Ertugrul, is seen in this photograph uploaded to the QMobile Facebook page on July 13, 2020
July 15, 2020
ISLAMABAD: QMobile, Pakistan’s largest smartphone marketing brand, said this week it had signed on Esra Bilgic, hugely popular in Pakistan for portraying the role of ‘Halime Hatun’ in the historical TV series Ertugrul, as an ambassador.
The series, which ran in Turkey until 2019, is loosely based on the story of a 13th century nomadic Turkic tribal leader who confronted Mongols, Crusaders and Byzantine rulers in what are now Syria and Turkey.
Pakistani broadcaster PTV began airing Urdu-dubbed episodes of the show during Ramadan this year, and it has since become the most watched program ever aired by the outlet, gaining such popularity that residents have erected statues to commemorate the medieval Turkish leader at the heart of the show. Bilgic’s character has become especially loved nationwide.
The show also got a ringing endorsement from Pakistani Prime Minister Imran Khan, who said on Twitter that it would help combat “vulgarity” from Hollywood and Bollywood and promote family culture.
“QMobile is proud to announce #EsraBilgic famous for playing Halime Sultan from #Ertugrul as its ambassador for View Max Pro series making QMobile the first Pakistani brand to have any celebrity from Ertugrul phenomenon on board,” QMobile said in a post on its official Facebook page on Monday.
More than 58 million people viewed the first episode of Ertugrul on PTV’s YouTube channel in two months, and the entire show has had more than 250 million views, according to PTV data. Turkish state television waived royalties for the show.
QMobile, which imports phones from China and markets them under its brand in Pakistan, sells an estimated one million mobile phones monthly.
https://www.arabnews.pk/node/1704986/pakistan
