sady
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Pakistan needs to learn the usage of social media as a tool in the digital war against India
The most effective tool of war in modern times is social media. Every battle is being fought through propaganda
February 24, 2016, 10:48 pm
http://nation.com.pk/Blogger/farah-adeed
Farah Adeed
Pakistan has to accept that “one of the mobile phone numbers linked to those who attacked the Pathankot airbase had been traced to the Jaish-e-Mohammed group’s headquarters in Bahawalpur. Mr. Aziz called the lodging of the FIR in connection with the Pathankot assault a ‘logical and positive step’ in bringing the perpetrators to justice.”
Interestingly, in response Indian defence minister Manohar Parrikar stated, “Pakistan's FIR on Pathankot attack is not enough.”
Do anyone of us remember that after a few minutes who was being blamed by Indian media without any investigation? How did they come to know without any investigation at that time, that the terrorists belonged to Pakistan? It may be not surprising for our Indian friends but it is for us all.
I discussed the two above-mentioned events, what the intention was and which tactics were used in shaping and manipulating public thinking and mass psychology. The point which I want to make is that we need to understand that this is a war that can only be fought through narrative shaping and image building tactics and that we, the Pakistanis, need to learn this tool. The most effective tool of war in modern times is social media. Every battle is being fought through propaganda. Pakistan’s educated youth needs to come out of traditional use of Facebook and Twitter, where they only share selfies, let people know which place or hotel they visited, and express their love for their loved ones.
In the end I want to put some questions for the serious students of Political Science and International Relations to ponder upon: What is reality and how is it constructed? How does it work in the age of Facebook and Twitter? What is the process of manipulation of facts, controlling mass psychology and shaping public opinion in the 21st century? What are the dynamics, sole objectives and orientations of this virtual war? And how can ordinary people play their part in this modern digital war?
The most effective tool of war in modern times is social media. Every battle is being fought through propaganda
February 24, 2016, 10:48 pm
http://nation.com.pk/Blogger/farah-adeed
Farah Adeed
Pakistan has to accept that “one of the mobile phone numbers linked to those who attacked the Pathankot airbase had been traced to the Jaish-e-Mohammed group’s headquarters in Bahawalpur. Mr. Aziz called the lodging of the FIR in connection with the Pathankot assault a ‘logical and positive step’ in bringing the perpetrators to justice.”
Interestingly, in response Indian defence minister Manohar Parrikar stated, “Pakistan's FIR on Pathankot attack is not enough.”
Do anyone of us remember that after a few minutes who was being blamed by Indian media without any investigation? How did they come to know without any investigation at that time, that the terrorists belonged to Pakistan? It may be not surprising for our Indian friends but it is for us all.
I discussed the two above-mentioned events, what the intention was and which tactics were used in shaping and manipulating public thinking and mass psychology. The point which I want to make is that we need to understand that this is a war that can only be fought through narrative shaping and image building tactics and that we, the Pakistanis, need to learn this tool. The most effective tool of war in modern times is social media. Every battle is being fought through propaganda. Pakistan’s educated youth needs to come out of traditional use of Facebook and Twitter, where they only share selfies, let people know which place or hotel they visited, and express their love for their loved ones.
In the end I want to put some questions for the serious students of Political Science and International Relations to ponder upon: What is reality and how is it constructed? How does it work in the age of Facebook and Twitter? What is the process of manipulation of facts, controlling mass psychology and shaping public opinion in the 21st century? What are the dynamics, sole objectives and orientations of this virtual war? And how can ordinary people play their part in this modern digital war?