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Mango export target set at 100,000 tonnes

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Mango export target set at 100,000 tonnes


KARACHI: The All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA) has set the mango export target of 100,000 tonnes for the current season.

The exports will begin from May 20, 2017.

Last year, the mango export target was set at 100,000 tonnes but Pakistan shipped 128,000 tonnes, fetching $68 million.

Patron-in-Chief PFVA Waheed Ahmed said that during the current season, mango crop sustained huge losses due to bad weather and the export target was cautiously fixed at 100,000 tonnes.

Due to prolonged winter season, hail storms and strong winds in Punjab, the collective production of mangoes may decline by 600,000 tonnes from total estimated production of 1.8 million tonnes, he said.

Punjab shares 67 per cent of the total production of mangoes in Pakistan.

The PFVA office bearer claimed that due to severe weather conditions, about 50pc of the crop has been badly affected. However, the true extent of damage can only be ascertained by June when the crop would arrive, he added.

Pakistan exports mangoes to 50 countries in the world. During the current season, special attention would be focused to China, USA and South Korea.

China can emerge as a big market where special events could be organised – with the assistance of the government – in terms of advertising and marketing of the Pakistani mango, he suggested.

He said exporters would try to enhance mango exports to European countries. Last year export value of mango hovered between $680-700 per tonne. During the current season this value would be $650 per tonne, he added.

Mr Waheed said climatic changes are big challenge for the entire agriculture sector including the horticulture sector.

By using appropriate technology exporters can find solutions, he said.

He urged the Punjab and Sindh governments to reserve funds in the forthcoming budget to counter hail storm by use of technology so that likely financial losses, running in billion of rupees, can be averted.

He urged the government to fulfill its firm commitment of cost reduction by extending seven per cent financial assistance on exports of fruits and vegetables in the forthcoming budget.

Also enforcement of one per cent withholding tax on FOB price instead of C& F value since freight cost is much higher than actual cost of fruits and vegetables, he stressed.
 
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Mango export likely to increase this year

MULTAN: Mangoes exports are likely to increase during current year as 10 varieties of this exotic fruit have been registered with Federal Seed Certification and Registration Department (FSC&RD).

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While talking to APP, Director Mango Research Institute (MRI) Dr Hameedullah and In-charge Mango Research Station (MRS) Shujabad Abdul Ghaffar Grewal said that the registered fruits have greater demand in the international markets.

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Nine varieties including Yakta, Anwar Lator, Black Chaunsa, White Chaunsa, Dosehary, Langra, Fajri, Chaunsa Summer Bahisht have been registered from Punjab province while one variety namely “Sindhri” from Sindh province, they added, From Punjab province, five varieties were registered by MRI and another four varieties were registered by growers themselves. However, MRI facilitated the growers in registration process.

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The both officers told APP that last year country made record exports of 127,000 tonnes. They added that the export of the exotic fruit would increase further as registration of the fruit with FSC&RD would improve mango marketing in various lucrative and super markets of the world. Supermarkets have Fruit-Chain shops and these markets preferred to give space to registered fruits only.

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About Federal Seed Certification and Registration Department, Incharge MRS Abdul Ghaffar Grewal informed that it had coordination with seeds certification departments of various countries. Once, one variety is registered at a country, then other countries cannot register that variety. However, they could cultivate and sell these varieties but they will have to pay royalty to the country where the variety was developed originally.

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Pakistani mangoes are much popular at international level, however, every nation has different taste, said Abdul Ghaffar Grewal. There are nearly 250 varieties of mangoes. Almost all Pakistani varieties have appeal due their particular taste and aroma. He however added that Sindhari was popular in Europe. Sindhari has 16 to 18 Total Soluble Solid (TSS), a level of sweetness in the fruit, and Europeans like it.

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He further said that Pakistanis have interest in mangoes which have 23 to 25 TSS level as these are much sweeter.

Another reason of Sindhri export, the scientists informed that Sindhri has good shelf life and in case of any delay during transportation, there are less chances of any damage to fruit.

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Multan gears up for International Mango Festival


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MULTAN: Mangoes grown in Multan are rich in fiber, low in calories and contain a small amount of carbohydrates, calcium, iron, potassium and a little protein, which are highly demanded in the European Union and other advanced nations. Though, these mangoes are recognised as one of the best in the world, Multan has been unable to take the lead from other districts of South Punjab in producing high quality mangoes for export.

Therefore, in a bid to attract international buyers to export mangoes from Multan, the city district administration has planned to hold a seven-day International Mango Festival in the first week of July. Ambassadors from western and eastern countries and international and domestic food companies would be invited to participate in the event.

Multan Deputy Commissioner Nadir Chatha said, “The International Mango Festival would attract space in the international market because the mangoes grown in Multan are unique in taste and variety.”


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He added, “The first week of July has been fixed for the mango festival and preparations for the event have been started. A 10-member committee has been constituted to organise the event.”

The deputy commissioner maintained that Multan’s mangoes were in great demand in the international market. “The key objective to hold the mango festival is to attract international buyers for the export of mangoes from Multan to the rest of the world.”

He pointed out different contests, including a mango eating competition, which would be held during the festival.

Meanwhile, mango experts told The Express Tribune that more than 10,000 tonnes of mangoes were exported from Multan during the last couple of seasons. They said with more support from the government, mango export could achieve new targets.

They claimed that if the government had o an appropriate mango export policy and the ministry of food and agriculture paid special care to the orchards, mango yield could earn billions of revenue from exports. However, they lamented the government had been too negligent in this sector.

They opined that simply by starting more direct cargo flights from Multan airport to the exporting countries, mango exports could be increased to 20,000 tonnes.

The experts were of the view that South Punjab could yield much higher mango production with the government’s support. They said the government should build storage houses and make the supply chain more user-friendly.
 
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My all time fav fruit ... a bucket of ice and mangoes and me ... heaven for hours!
 
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Indian stupid mangoes are here for more than 1 month but in the end all communities are waiting for Pak manegoe
 
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We pay 12 dollars here for box of 4 mangoes from Pakistan. If it only costs 680 dollars for a ton then how come they only give 4 mangoes for 12 dollars. Usually you end up buying 5 boxes at a time.
 
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East or west, Pakistani mangoes are the best







KARACHI: Mango is called "The King of Fruit," one of the most nutritious, not to mention delicious as Pakistani Mangoes are high in fiber, low in calories and contain a small amount of carbohydrates, calcium, iron, potassium and a little protein and are rich in vitamins, A, B and C containing other antioxidant vitamins as well. It is one of the sweetest fruit in the world.

Sub-continent is the habitat of mango, where it has been growing for over 4,000 years and subsequently has spread to tropical and sub-tropical regions. Mangoes have been produced in Pakistan for well over two thousand years, and the country is now the forth largest producer in the world

Among 1595 varieties of mangoes known, only 25 to 30 are being grown on commercial scale. The varieties of the king of the fruit are producing in Pakistan include Chaunsa, Sindhri, Langra, Dasehri, Anwar Ratool, Saroli, Samar Bahisht, Toota Pari, Fajri, Neelum, Alphanso, Almas, Sanwal, Surkha, Sunera and Desi.

Chaunsa mango of Pakistan is one of the worlds' top available varieties. Chaunsa is a variety of mango grown in different parts of the world, but originally from Rahim Yar Khan and Multan in Punjab. It is an exceptionally sweet mango with a wonderful fragrance and delicious soft, succulent flesh with only the minimum of fibre. it is not a fruit of beauty, usually being of a pale, matt yellow appearance, but one inside the thin peel it is a delight. Chausna has quite a thick stone and the flesh is a fairly light yellow in colour. It's origin from Rahim Yar Khan and Multan Punjab.

Sindhri is a Leading variety of Sindh. Its shape ovalish long, size large, skin colour lemon yellow when ripe, pulp colour yellowish cadium, texture fine and firm fibreless, stone medium sized, flavour pleasantly aromatic and taste sweet. It's origin from Mir Pur Khas. It is also the national fruit of Pakistan because this variety is top in Pakistan. Sindhri is very famous mango variety from Pakistan and Among the Best Mangoes of the World.

Langra mango's flesh is fiber-less, yellowish brown in color and has a strong smell when it ripens. As compared to other varieties of mangoes, it is naturally verysugary and soft. The size of the seed is small and oval in shape. Langra maintains it green color after it gets ripe, while other mangoes change into yellow-reddish color.

Dasheri mango is long and oval shaped, with a light green or yellow-green skin when mature, becoming golden yellow when ripe. Dasheri mangoes have a fiberless, peach-colored flesh with a medium-sized stone. The flavor is very sweet and aromatic. Dasheri mangoes are high in vitamin C and fiber. Mangoes naturally contain enzymes beneficial for digestion as well as many other valuable vitamins and minerals.

Anwar Ratool, mango is said to have been cultivated by Anwar-ul-haq in a garden in the Ratol area in the state of Uttar Pradesh in India. But now it is extensively grown in the Punjab province of Pakistan. Anwar Ratole Mango is recognized for its rich flavor all around the globe. Owing to its superb taste it has gained most popularity in recent times. It has an exceptional sweet taste that makes the tasting buds so refreshing. It is the best variety of mango in terms of sweetness and flavor that distinguishes it from all the other mangoes. Its peak season starts from the mid of July and ends in August. This mango is fully loaded with nutritional values that provides sufficient amount of energy. It is extensively grown in the Punjab province of Pakistan. Its peak season is from mid-July to August.

Saroli, A popular variety in North India and Pakistan. It's one of the first mangoes to appear during the season. Sweet green mangos are aromatic and rich in fragrance. It is a rich source of vitamins, potassium, phenol and iron, and looks so tempting and tastes so yummy.

Samar Bahisht is a local selection; a change seedling in Fajri plantation in village "Chaunsa" by a farmer Mir Khan Bahadur Altaf Rasul very popular late season mango. It is planted in Multan, Mirpurkhas, Tarnab (DIK) Foliage medium dense, shape ovate to oval oblong, color light green at maturity, yellow at ripening, sinus weak, conspicuous, flesh pale yellow,medium juicy, sweet, flavor rich, distinctive, aromatic, fibers medium.

The Totapuri mango is a cultivar that is widely grown in South India and is partially cultivated in Sri Lanka. ... Totapuri is one of the main cultivars grown in India for mango pulp, along with 'Alphonso' and 'Kesar'. The tree is medium size with greenish yellow fruits.

Fajri , it is origion from Behar, it was created by a woman the name is after her, the skin is pale and the pulp is fibreless, Fajri is also known for its sweet taste and exceptional texture.

Neelam mango grows in many areas of Pakistan. The more famous Pakistani varieties are from the Sindh region, it is also very famous in Indian mangoes varieties. Noticeable with its distinctive lovely fragrance, Neelam is available throughout the season but the tastiest ones come in only by June with the monsoons. They are tiny in comparison to other varieties and have yellow-orange skin.

Alphanso, it is very sweet and different from others. This type of mango does not grow out of seed. It is planted through artificial propagation. It is a mid season variety and is harvested in July.

Desi mangoes, Since indigenous desi mangoes varieties are not as popular as the commercial ones like Chaunsa and Dussehri, growers are fast switching over to economically profitable varieties. This does not bode well for already threatened 'desi' varieties. It's the cheapest mango and hardly known in the market, even though some of them are much easier to grow as compared to the commercial varieties. Most of the times, they grow out of discarded seeds. But, most of these mangoes remain confined to orchards as they are not popular.

The main mango growing districts in the Punjab province are Multan, Bahawalpur, Muzzaffargarh and Rahim yar Khan. In the province of Sindh it mainly grows in Mir pur Khas, Hyderabad and Thatta and in the province of NWFP D.I Khan, Peshawar and Mardan are known for it.

Mango is the second most exported fruit from Pakistan mainly to Middle East, Iran, Germany, Japan, China and Hong Kong making its valuable contribution as an important foreign currency earning fruit crop. Pakistan is now the 4th largest producer in the world behind India, China, Mexico and Thailand.

Mango is the second largest fruit crop of Pakistan. At present it has grown on an area of 170.1000 thousand hectares with production of 1.8 million tones. Only in Punjab province, there are mango gardens on 271,700 acres of land and they are producing 70% mangoes of total production, Sindh produces 24% and KPK produces 1% of total production, which seems to be reducing this year, the second major fruit crop of Pakistan produces 8.5% of world's Mango. The climate earlier than that of Punjab has given the province the privilege to grow early varieties of Mango.

According to Waheed Ahmed Chairman All Pakistan Fruit and Vegetable Exporters Importers and Merchant Association (PFVA) that in the past few years the production of quality Mangoes is on the decrease due to global warming and government is not taking any imitative to tackle the problem.

In addition he told that the Soil and climatic environment in Pakistan support Mango production in terms of capitulate and quality. Number of factors contributes towards low production of Mango. Unchecked use of unhealthy seeds forming diseased seedlings, Insect attack (Mango mealy bug, fruit fly, Mango weevil, scales, mites), improper management practices during budding or grafting, time of irrigation, pruning and time of application of fertilizers are contributing substantially to the downfall of the industry. Adding to the ever increasing problems are the post harvest losses contributing almost 40% to 50%.

. Pakistan is riding on the wave of taking more than 2 lakh tons mangoes to different parts of the world this year due to negligence mangoes shipment have been cancelled last year.

Since Pakistan's last year mango production was reported to be 1.7 million tonne with two-third and one-third share of Punjab and Sindh respectively.

To promote and introduce mangoes Three-day annual mango show is arranged by Agriculture Department in RAHIM YAR KHAN and besides this National Mango and Summer Fruits Festival is also arranged every year at the Shaheed Benazir Bhutto Exhibition Hall in Mirpurkhas.

Approximately 1% of Mango production is utilized for processing for juice, nectars, preserves, fruit leather, dried fruit slices, frozen pulp, and as flavoring for baked goods, ice cream, yoghurt, etc.
 
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We pay 12 dollars here for box of 4 mangoes from Pakistan. If it only costs 680 dollars for a ton then how come they only give 4 mangoes for 12 dollars. Usually you end up buying 5 boxes at a time.
you need to consider the Air Freight charges too as all Mango shipments are by Air Freight which is very costly mode of shipment
 
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