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(MBA50.com) This is an interview with Nirmalya Kumar, Professor of Marketing at the London Business School and Co-Director of the schools Aditya V. Birla India Centre. His work focuses on marketing and the rise of India as an economic force. In 2011 he ranked #26 among the Thinkers50 listing of the worlds top business thinkers.
With the publication of his latest book, India Inside, Kumar and co-author Phanish Puranam asked themselves the question: If Indians are so smart, then where are the Indian Googles, iPads and Viagras? Where is the innovation?
Very quickly they realised that when they asked people that question, interviewees said that the reason is that the Indians are good software programmers and accountants, but they are not very creative. The more sophisticated people said Its not that they are not creative, its just that the education system in India doesnt develop creativity.
So where would they find creativity? They were told to go to Silicon Valley to the most creative companies like Microsoft, Intel, Google. They visited the R&D labs and the innovation centers of these three companies, and in each case they found that an Indian was the head of the innovation center.
So they said, You must not have been born and brought up in India, because those guys are not very innovative. In each case they had got their full education in India before they went for their final degree to America, so clearly there is more to understand
Then they went to Bangalore, the Silicon Valley of India, and tried to look at what was happening there. And what they found was that the question is wrong.
The Googles, iPods and Viagras are a certain kind of innovation. They are the kind of innovation that the end user sees as a customer. But there are a lot of other kinds of innovation that are happening in India that they call invisible innovation. In every product that we are using today, some part of it was developed in India. It is just that it is not branded India Inside.
An example of the kind of innovation that we are seeing over there is process innovation. It is only in India, that millions of young people smart, educated dream of working in a call center. So what happens when you get these millions of young kids and you put them in a call center? Very quickly they realize that this is a very boring job, and then they start innovating. And you see all these call centers in India have got what they call an injection of intelligence compared to what they would get if they were located in the West.
If Indians Are So Smart, Then Where Are The Indian Googles, iPads and Viagras? - Forbes
With the publication of his latest book, India Inside, Kumar and co-author Phanish Puranam asked themselves the question: If Indians are so smart, then where are the Indian Googles, iPads and Viagras? Where is the innovation?
Very quickly they realised that when they asked people that question, interviewees said that the reason is that the Indians are good software programmers and accountants, but they are not very creative. The more sophisticated people said Its not that they are not creative, its just that the education system in India doesnt develop creativity.
So where would they find creativity? They were told to go to Silicon Valley to the most creative companies like Microsoft, Intel, Google. They visited the R&D labs and the innovation centers of these three companies, and in each case they found that an Indian was the head of the innovation center.
So they said, You must not have been born and brought up in India, because those guys are not very innovative. In each case they had got their full education in India before they went for their final degree to America, so clearly there is more to understand
Then they went to Bangalore, the Silicon Valley of India, and tried to look at what was happening there. And what they found was that the question is wrong.
The Googles, iPods and Viagras are a certain kind of innovation. They are the kind of innovation that the end user sees as a customer. But there are a lot of other kinds of innovation that are happening in India that they call invisible innovation. In every product that we are using today, some part of it was developed in India. It is just that it is not branded India Inside.
An example of the kind of innovation that we are seeing over there is process innovation. It is only in India, that millions of young people smart, educated dream of working in a call center. So what happens when you get these millions of young kids and you put them in a call center? Very quickly they realize that this is a very boring job, and then they start innovating. And you see all these call centers in India have got what they call an injection of intelligence compared to what they would get if they were located in the West.
If Indians Are So Smart, Then Where Are The Indian Googles, iPads and Viagras? - Forbes
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