How India uses Mobile Applications: A study by Nokia
India has a long history in the mobile application market. Right from the introduction of the revolutionary iPhone that opened gate for Apples mobile application store in India to Android and Ovi application markets; mobile applications have come a long way.
There are around 2 million mobile applications available globally under various categories like communications, games and productivity. About 6.4 billion (free, paid, and ad-supported) applications were downloaded in 2009, generating $4.5 billion of revenue in the same year, according to Bharat Book Bureau.
How about mobile usage behavior? A study by Nokia along with Professor Trevor Pinch of Cornell University has the answer. The study analyzed more than 5,200 smartphone users in 10 countries, including India, Singapore, China, South Africa, Brazil, Germany, Italy, Spain, UK, and USA. Well place our focus on India and here are some key insights which we have gathered from the study:
* 77% of people in India have up to 30 apps on their smartphone
* Indians prefer business-focused apps like email and expense managers.
* 20% will delete similar apps from their handset if they hear about a better one.
* Men are more likely to download an application (93%) vs. women (87%)
* Most Popular Applications Downloaded
o Music (41%)
o Social Networking (41%)
o Business (27%)
o Photo/ Personalization (22%)
o Games (22%)
* Most Popular Applications Used
o Social Networking (40%)
o Music (36%)
o Business (28%)
o Utilities (21%)
o Games (21%)
* Women (43%) are more into social networking than men (38%)
* Majority of 18-24 year olds download and use social networking apps
* 58% of smartphone users in India believe apps truly benefit their lives, relying on them while at home (31%), travelling (24%), or at work (10%).
* 48% of Indians think its important to have the most recent technology and applications
* 34% feel they need to be able to download the latest music releases
* Most Smartphone users frequently rely on apps throughout the day (48%) while a further 22% log on and use them two or three times a week
* 31% of people use their apps at home while 29% use them while commuting to and from work
* 17% of Indians only download the free apps available for their phone
* Indians are the heaviest users using most or all applications on their phone.
Apps are becoming intrinsic to the way we live, according to Pinch. Our relationship with them has turned from occasional use into a real dependency. It is because of this that our personal app collections represent our unique needs, personality and interests. We can learn much about a persons behavior via a mix of their choice of apps, personality variables, use variables and competence variables.
Other research highlights:
* South Africans are the most connected with 45% using social networking apps 5% more than Brazil and India.
* Singaporeans are at the top of the scoreboard when it comes to mobile gaming, with 49% using or downloading.
* More than any other nationalities, the Chinese like to keep their fingers on the pulse of news and information.
* About one-third (28%) of Italians prefer a travel app over a guidebook when travelling
Apps are the way in which we bring our devices to life and empower them to be like our own personal magic wands. Just like an old music collection, our apps and the ways in which we use them can reveal the heart and soul of who we truly are. They tell our stories, said George Linardos, vice president of media, Nokia.
India crossed the 700 million mobile subscriber base in November 2010 and 30% was made up of the smartphone market. APRG forecasted that the smartphone sales in India will double in the next three years.
With the considerable rise in smartphones users in India, the mobile applications market proves to be a lucrative business for both developers and marketers.
How India uses Mobile Applications | Penn Olson
India has a long history in the mobile application market. Right from the introduction of the revolutionary iPhone that opened gate for Apples mobile application store in India to Android and Ovi application markets; mobile applications have come a long way.
There are around 2 million mobile applications available globally under various categories like communications, games and productivity. About 6.4 billion (free, paid, and ad-supported) applications were downloaded in 2009, generating $4.5 billion of revenue in the same year, according to Bharat Book Bureau.
How about mobile usage behavior? A study by Nokia along with Professor Trevor Pinch of Cornell University has the answer. The study analyzed more than 5,200 smartphone users in 10 countries, including India, Singapore, China, South Africa, Brazil, Germany, Italy, Spain, UK, and USA. Well place our focus on India and here are some key insights which we have gathered from the study:
* 77% of people in India have up to 30 apps on their smartphone
* Indians prefer business-focused apps like email and expense managers.
* 20% will delete similar apps from their handset if they hear about a better one.
* Men are more likely to download an application (93%) vs. women (87%)
* Most Popular Applications Downloaded
o Music (41%)
o Social Networking (41%)
o Business (27%)
o Photo/ Personalization (22%)
o Games (22%)
* Most Popular Applications Used
o Social Networking (40%)
o Music (36%)
o Business (28%)
o Utilities (21%)
o Games (21%)
* Women (43%) are more into social networking than men (38%)
* Majority of 18-24 year olds download and use social networking apps
* 58% of smartphone users in India believe apps truly benefit their lives, relying on them while at home (31%), travelling (24%), or at work (10%).
* 48% of Indians think its important to have the most recent technology and applications
* 34% feel they need to be able to download the latest music releases
* Most Smartphone users frequently rely on apps throughout the day (48%) while a further 22% log on and use them two or three times a week
* 31% of people use their apps at home while 29% use them while commuting to and from work
* 17% of Indians only download the free apps available for their phone
* Indians are the heaviest users using most or all applications on their phone.
Apps are becoming intrinsic to the way we live, according to Pinch. Our relationship with them has turned from occasional use into a real dependency. It is because of this that our personal app collections represent our unique needs, personality and interests. We can learn much about a persons behavior via a mix of their choice of apps, personality variables, use variables and competence variables.
Other research highlights:
* South Africans are the most connected with 45% using social networking apps 5% more than Brazil and India.
* Singaporeans are at the top of the scoreboard when it comes to mobile gaming, with 49% using or downloading.
* More than any other nationalities, the Chinese like to keep their fingers on the pulse of news and information.
* About one-third (28%) of Italians prefer a travel app over a guidebook when travelling
Apps are the way in which we bring our devices to life and empower them to be like our own personal magic wands. Just like an old music collection, our apps and the ways in which we use them can reveal the heart and soul of who we truly are. They tell our stories, said George Linardos, vice president of media, Nokia.
India crossed the 700 million mobile subscriber base in November 2010 and 30% was made up of the smartphone market. APRG forecasted that the smartphone sales in India will double in the next three years.
With the considerable rise in smartphones users in India, the mobile applications market proves to be a lucrative business for both developers and marketers.How India uses Mobile Applications | Penn Olson
