illusion8
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MUMBAI: Los Angeles-based gourmet burger chain Fatburger, which has strong Hollywood celebrity ties, is entering India. The $100-million chain, known for its made-to-order burgers, has struck a franchise deal with Vazz Foods to open 25 outlets in the first phase of its India expansion.
Emblematic of the Californian culture, Fatburger which has famous musicians including Kanye West and Queen Latifah as its franchise owners is looking to tap the burgeoning quick service restaurant (QSR) market in Asia's third largest economy where consumers are increasingly spending on eating out. Fatburger is expanding exponentially in Asia and across Middle East after coming out of a deep financial crisis in the last decade.
India's burger market has been largely dominated by American burger giant, McDonald's, which entered the country in the mid 1990s. McDonald's closest rival Burger King has also revived talks and is likely to foray into the Indian market, as reported by TOI earlier. The entry of Seattle-based coffee chain Starbucks last year revived the interest of other international brands in the Indian F&B space. Recent entrants include doughnut chains Krispy Kreme and Dunkin' Donuts.
Fatburger, with its calorie-rich burgers, has a heavy focus on beef. It will be interesting to see how a smaller chain alters its menu and builds its brand in India, where most foreign fast food companies have customized their offerings to suit the Indian palate. The brand expects to open its first unit in the next one year, starting with New Delhi and then moving to Mumbai.
"Our focus will be on selling our chicken sandwiches and veggie and turkey burger options which have fared well in the US as well. The chain is also working on revealing a lamb burger in the country soon," a company spokesperson told TOI in an email.
The domestic QSR segment is the fastest growing in the food & beverage segment. It recorded a 30-35% year-on-year growth. "The market is huge at the moment for all kinds of F&B brands, whether they are big or small. While the early players took a lot of time to understand the business and turn around, it will be comparatively easier for the newcomers as the back-end is already in place," said Gaurav Goenka, MD, Mirah Hospitality, which runs chains like Rajdhani, Falafel's, Manchester United Cafe and Mad Over Donuts, among others.
Half of Fatburger's restaurants are now located in overseas markets. It recently signed on Puji Capital, a China-based investment bank and asset management firm, to expand in the Chinese market. The burger chain founded in Los Angeles, California in 1952 is majority owned by Fog Cutter Capital Group. It is currently operational in 27 countries, most recently extending its international footprint to Beirut, Karachi and Amman. Fatburger has agreements to open over 300 new units in Asia, Europe, the Middle East and North Africa, further broadening its global reach.
US’s Fatburger to gain calories with India - The Times of India
They have a couple of outlets in Pakistan too..right?
Emblematic of the Californian culture, Fatburger which has famous musicians including Kanye West and Queen Latifah as its franchise owners is looking to tap the burgeoning quick service restaurant (QSR) market in Asia's third largest economy where consumers are increasingly spending on eating out. Fatburger is expanding exponentially in Asia and across Middle East after coming out of a deep financial crisis in the last decade.
India's burger market has been largely dominated by American burger giant, McDonald's, which entered the country in the mid 1990s. McDonald's closest rival Burger King has also revived talks and is likely to foray into the Indian market, as reported by TOI earlier. The entry of Seattle-based coffee chain Starbucks last year revived the interest of other international brands in the Indian F&B space. Recent entrants include doughnut chains Krispy Kreme and Dunkin' Donuts.
Fatburger, with its calorie-rich burgers, has a heavy focus on beef. It will be interesting to see how a smaller chain alters its menu and builds its brand in India, where most foreign fast food companies have customized their offerings to suit the Indian palate. The brand expects to open its first unit in the next one year, starting with New Delhi and then moving to Mumbai.
"Our focus will be on selling our chicken sandwiches and veggie and turkey burger options which have fared well in the US as well. The chain is also working on revealing a lamb burger in the country soon," a company spokesperson told TOI in an email.
The domestic QSR segment is the fastest growing in the food & beverage segment. It recorded a 30-35% year-on-year growth. "The market is huge at the moment for all kinds of F&B brands, whether they are big or small. While the early players took a lot of time to understand the business and turn around, it will be comparatively easier for the newcomers as the back-end is already in place," said Gaurav Goenka, MD, Mirah Hospitality, which runs chains like Rajdhani, Falafel's, Manchester United Cafe and Mad Over Donuts, among others.
Half of Fatburger's restaurants are now located in overseas markets. It recently signed on Puji Capital, a China-based investment bank and asset management firm, to expand in the Chinese market. The burger chain founded in Los Angeles, California in 1952 is majority owned by Fog Cutter Capital Group. It is currently operational in 27 countries, most recently extending its international footprint to Beirut, Karachi and Amman. Fatburger has agreements to open over 300 new units in Asia, Europe, the Middle East and North Africa, further broadening its global reach.
US’s Fatburger to gain calories with India - The Times of India
They have a couple of outlets in Pakistan too..right?
