Problem is the disconnect between the masses and these university educated activists. The "azadi" these activists are talking about is probably workers rights i.e. freedom from capitalists/landlords abusing their financial power, saving children from kiln factories etc. Individual freedom from capitalist oppression as they would put it. This is my guess given the strong presence of socialism in Sweden, the narrative sounds similar. The problem with these guys is that they need to frame their message better. The disconnect between the people they want to free and themselves is huge.
Talk about workers rights instead of randomly throwing out "AZADI". Talk about the fact that you are proud Pakistanis and want to see healthy and sustainable economic development in which workers rights are respected. I havent followed these guys much so do not wanna say too much, but from the video they just looked like angry activists out of touch with the masses.