Ending West's dominance in the power tools market

[TaiShang]

Tai Shang, you are absolutely correct. But we do not have reinvent the wheel here either.

We must learn from the successful marketing and branding campaigns of others.

The goal has to be shorten the timeframe form maket to cash and reivest in the developing the brands.

Japan and SK went through the same cycle. JP took longer. SK learned from JP and shortened its timeframe. Chinese companies must analyse and learn.

Coke was a success at home first. Then after the WW2 with american domination of the west, it became easier for Coke to capture market.

Chinese companies are going out through M&A. Therefore, they autmatically inherit market share.

What is most interesting is how the mailand companies position and brand their homegrown products overseas.

I agree, my friend. China has been lucky to have two major development success stories just across the border. East Asian development path is different from that of the West due to historical reasons. What has worked for Japan and South Korea should work for China -- minus less favorable business environment in the US due to China's distinct political standing as different from that of Japan and Korea, which have been favored by the US (well, to some degree, perhaps, given how Toyota has been targeted in recent years).

Shall we start a PR, Marketing & Branding Company together?

Just kidding...

LOL. Apparently there is a big market in Mainland China with so many companies now going out.

 

[Jlaw]

It's hard for a manufacturer to compete if people are willing to pay a lower price for a plastic product (just look at all the plastic on the shelves of HomeDepot and Lowes). These are average consumer grade (like WORX) not professional grade. DeWalt should never have touched it's established line. It should have created a new lower tiered brand name that targeted the HomeDepot/Lowes consumer market.

Dumbing down your product is a great way to sabotage your reputation. Even Mercedes took a hit when their low end C class in the '90's had people in their 20's as their target. It was considered junk and people complained. Now they wonder why those same people (who are now older) have no interest in buying their upper end cars. Same was for Audi for years.

Its usually the bad move by executives who just want more market share. Take for example, Toyota and Lexus. Lexus, basically a toyota with leather seats and extra trinkets. It's hard for anyone to justify spending 80k for a high end Lexus. Thus you don't see it here. People will stick to Porsche.