Creating Markets for Energy Efficient Fans in Pakistan

[CrazyZ]

 

[Abdussamad]

To those who didn't see the video it's basically Pakistan's version of the energy star rating. The main difference being that no one trusts Pakistani government depts. Corruption is guaranteed. So this mark isn't worth the cardboard it is printed on!

 

[AsifIjaz]

Pakistan sits next to gulf and african market which has a hugeeeee demand of fans especially exhaust and pedestal fans and lesser for louver and ceiling fans. Even with such a robust and old fan industry we have not gained momentum rather lost it due to less innovation, not keeping up with the latest trends and less or none energy efficient initiatives.
It all boils down to the approach and hunger for success. Our saeths and family businessmen are more comfortable with local market competition, making easy money and have little to no sense of global market, global market penetration and what to talk of the blue ocean strategy.... i would be surprised if any company even follows it.