Xiaomi brings in an astonishing $90 million in sales within 24 hours during Chinese e-commerce blowout
November 12, 2013
by Josh Horwitz
Xiaomi dominated China’s Singles Day sales blitz this year, raking in a mind-blowing RMB 5.53 ($90 million) within 24 hours, and passing the RMB 100 million benchmark ($16.4 million) in about three minutes.
On Xiaomi’s official blog, the company posted a timeline of its sales benchmarks during the twenty four hour period, which we’ve translated and abbreviated below:
12:00AM – Tmall’s 11/11 promotion period officially begins, Xiaomi’s set-top box and Xiaomi accessories go on sale.
12:13AM – 50,000 Xiaomi set-top boxes sell out.
12:30AM – The Xiaomi Mi3, 2S and Hongmi go on sale.
12:32AM – 110,000 Xiaomi Mi3 devices sell out.
12:33AM – Xiaomi’s Tmall Alipay account amasses RMB 107 million (about $17.6 million) in revenue, thereby passing the RMB 100 million ($16.4 million) benchmark.
12:41AM – Xiaomi’s Tmall Alipay account amasses RMB 200 million ($32.8 million) in revenue.
1:01AM – Xiaomi’s Tmall Alipay account ammasses RMB 300 million ($49.2 million) in revenue.
7:22AM – Xiaomi’s Tmall Alipay account amasses RMB 400 million ($65.7 million) in revenue.
7:25AM – Xiaomi’s first order of the event arrives at its customer’s doorstep.
10:40AM – 30,000 more phones are added to Xiaomi’s Tmall stock, to go on sale at noon.
12:00PM – Xiaomi’s Tmall Alipay account amasses RMB 433 million ($71 million) in revenue.
1:05PM – Xiaomi’s Tmall Alipay account amasses RMB 500 million ($82 million) in revenue.
10:00PM – Xiaomi’s Tmall Alipay account amasses RMB 541 million ($88.8 million) in revenue.
12:00AM – Xiaomi’s Tmall Alipay account amasses RMB 553 million ($90 million).
Xiaomi also reports that it ranked as the top grossing single-product line store on Tmall, as well as the top grossing cellphone store on Tmall.
http://www.techinasia.com/xiaomi-bri...merce-blowout/