IndianTiger
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BANGALORE: India's biggest
coffee-cafe chain Cafe Coffee
Day (CCD) opened its first cafe
in Pakistan's commercial
capital of Karachi on
Wednesday. CCD's first outlet has opened for business in
Karachi's Zamzama
Commercial Area, famous for
its designer outlets and
vibrant cafe-culture. Within the next 12 months,
CCD plans to open four more
cafes in Karachi and expand
into Lahore and Islamabad.
CCD is planning 25 cafes in
Pakistan over the next few years. "We feel that an Islamic
country with a booming
economy like Pakistan has
great potential for
consumption of non-alcoholic
brews," Cafe Coffee Day director Naresh Malhotra said
here on Thursday. CCD's entry into Pakistan is
through the franchise route.
"We have tied up with a
leading industrial house
owned by a reputed business
family. I cannot tell you who it is as the announcement will
be made in Pakistan by the
group who is our master-
franchisee for our expansion
plans there. The baristas
those who brew and serve the coffee are all from
Pakistan and have come here
for training," Mr Malhotra said. Cafe Coffee Day now has 364
cafes in India and three
abroad, two in Vienna and one
in Karachi. While Europe will
be the biggest region for CCD's
expansion plans abroad, Pakistan could over the next
few years have more CCD
outlets than any other foreign
country. Asked whether Coffee Cafe
Day would be looking at
other neighbouring countries,
Malhotra says: " Our focus will be on Pakistan
which we feel is a far more
challenging market in terms
of risks and opportunities. The
area where we have opened
our first cafe in Karachi is familiar to me since I have
stayed in a guest-house there
while working for Sheikh
Bukhatir, the man who
brought cricket to Sharjah."
Familiarity breeds content and expansion!
coffee-cafe chain Cafe Coffee
Day (CCD) opened its first cafe
in Pakistan's commercial
capital of Karachi on
Wednesday. CCD's first outlet has opened for business in
Karachi's Zamzama
Commercial Area, famous for
its designer outlets and
vibrant cafe-culture. Within the next 12 months,
CCD plans to open four more
cafes in Karachi and expand
into Lahore and Islamabad.
CCD is planning 25 cafes in
Pakistan over the next few years. "We feel that an Islamic
country with a booming
economy like Pakistan has
great potential for
consumption of non-alcoholic
brews," Cafe Coffee Day director Naresh Malhotra said
here on Thursday. CCD's entry into Pakistan is
through the franchise route.
"We have tied up with a
leading industrial house
owned by a reputed business
family. I cannot tell you who it is as the announcement will
be made in Pakistan by the
group who is our master-
franchisee for our expansion
plans there. The baristas
those who brew and serve the coffee are all from
Pakistan and have come here
for training," Mr Malhotra said. Cafe Coffee Day now has 364
cafes in India and three
abroad, two in Vienna and one
in Karachi. While Europe will
be the biggest region for CCD's
expansion plans abroad, Pakistan could over the next
few years have more CCD
outlets than any other foreign
country. Asked whether Coffee Cafe
Day would be looking at
other neighbouring countries,
Malhotra says: " Our focus will be on Pakistan
which we feel is a far more
challenging market in terms
of risks and opportunities. The
area where we have opened
our first cafe in Karachi is familiar to me since I have
stayed in a guest-house there
while working for Sheikh
Bukhatir, the man who
brought cricket to Sharjah."
Familiarity breeds content and expansion!